The Community Engagement Writer assists the Community Engagement team with all functions of social campaign management including: reporting, quality assurance, community management, scheduling posts, and interacting with Social Marketing department on a daily basis to ensure client deliverables are published on time, on budget and meeting agreed upon specifications. The candidate is selected and placed into the position by the Social Director, and works under the direct supervision of the Community Engagement Manager. The CE Writer makes decisions within scope of current policies/procedures. Work is reviewed by the Manager for soundness of overall accuracy and adequacy. Approval is necessary when deviating from standard and routine practices or procedures.
_Community Management & Brand Monitoring _
- Execute and monitor social media brand initiatives, campaigns and real-time conversations within the social space
- Identify threats and opportunities in user generated content surrounding Clients/brands, report to appropriate parties
- Monitor and Engage in Social Media/Internet Communities with minute-by-minute participation in conversations that surround content and brand, answer comments, and mediate
- Engage in search and response opportunities to expand the reach of the brand in socially relevant and appropriate dialogue
- Proofread all communications and ensure information accuracy
- Utilize social listening and measurement tools to monitor conversations in the social space
Content Management
- Execute the Social Media Content Calendar
- Post and QA content on social media platforms including Facebook, Twitter, Instagram, Snapchat, and Pinterest
- Deliver grammatically clean and effective copy
- Maintain client brand guidelines and copy standards
- Manage multiple projects simultaneously while meeting deadlines
- Self-edit and review/edit copy written by others
General Client/Account Support
- Provide day-to-day executional support to the Social Marketing team for Client(s) social marketing campaigns and initiatives
- Assist with market analysis including, but not limited to: social platform trends, best practices, industry-wide performance, competitive initiatives, etc.
- Assist with campaign analysis including, but not limited to: daily numbers, weekly/monthly/quarterly competitive analysis, media updates, etc. utilizing appropriate social reporting tools, including Brandwatch, Sysomos, Simply Measured, Piqora, and others
- Monitor and report competitive actions and/or initiatives
Required Skills
REQUIREMENTS / SKILLS:
- Bachelor’s Degree in Advertising, Marketing, Business or other related field
- 1 + Year experience in Digital or Social Media Marketing
- Digitally focused studies and/or college internship with exposure to social marketing highly preferred
- Familiarity working with Facebook, Twitter, Pinterest, Instagram, LinkedIn, Google+, Snapchat, YouTube and other current social media platforms
- Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook/Entourage with the ability to learn new computer systems. Familiarity with Keynote is highly preferred
- Must be passionately in tune with latest social media developments, online behaviors, and trends
- Proven ability to manage multiple tasks while working independently
- Strong attention to detail
- A strong sense of urgency and commitment to get the job done quickly and with high quality
- Strong command of the written English language
- The ability to communicate, both written and verbal, with people at all levels of an organization
Required Experience