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Competitive Insights

• Knows the market positioning and strengths/weaknesses of key competitors.
• Identifies key recipients of marketing intelligence and information

Customer Insights

• Understands the primary and secondary customer groups.
• Describes the offerings of a product line and their primary features.
• Understands the various reasons (variables) of why customers buy the product or service.

Customer Centric Development

• Identifies critical customer needs and preferences.
• Provides customer feedback to marketing leadership.

Developing the Strategy and Marketing Plan

• Contributes specific analyses to aid in the construction of the marketing plan using the marketing plan template
• Understands the components of the Stryker marketing strategy framework and how they fit into strategy and marketing plans.
• Understands the purpose of a marketing plan and the components of the Annual Marketing Plan template.
• Understands all aspects of the marketing plan template.
• Provides metrics and updates back to the larger group on applicable individual segments of the process.

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.

The future of healthcare starts with you. Customers, patients and employees are at the heart of everything we do at Stryker. As a world-leading medical technology company, we are focused on innovative healthcare solutions not just for today but for tomorrow. The future of healthcare starts with hiring the best talent and providing our employees with flexibility and opportunity to grow their careers in whatever direction their passions take them.