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Analyst, Marketing Intelligence

Merkle

Merkle

Analyst, Marketing Intelligence

Columbia, MD
Full Time
Paid
  • Responsibilities
    • Provide customer profiling, segmentation analysis, survey design and analysis

    • Conduct data analysis and mining, external data enhancement

    • Assist in determining quantitative methods for solving client issues

    • Help to deliver practical and actionable recommendations based data analysis

    • Work cross-functionally throughout the organization to implement client solution recommendations

    • Develop effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement

    • Anticipate project risk and constraints and proactively work on solutions to address the risk/constraints

    • Under guidance, responsible to understand client business problems, solution approach, and execute basic analysis and research projects, package and assist in presenting insights to stake holders

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  • Qualifications
    • Bachelor's Degree (B.S.) in statistics, math, economics or related quantitative field plus several years' experience in applied disciplines OR advanced degree (M.A., M.S., Ph.D.) directly out of school; advanced degree preferred

    • Minimum of 0-1 years of experience in quantitative/analytic arena, preferably in database marketing

    • Understanding of digital data is preferred, including the systems and processes used to generate and manipulate it by media type: web, ad, email, mobile, etc.

    • Experience with MS Office core suite (Word, Excel, PowerPoint, Outlook) required; Access, Visio, One Note are also a plus

    • Demonstrated, hands-on experience with analytics tools preferred SAS or R

    • Working knowledge of database systems (relational/RDBMS, "Big data"/Hadoop) required

    • Experience with data query languages (SQL, HIVE [data sci]) required

    • Ability to explain/present complicated/advanced analytical methodology and results to non-technical audiences

    • Ability to discover hidden insights or complex patterns through advanced multi-variate data mining techniques on un-structured business problems

    • Ability to execute advanced analytic tasks (including but not limited to modeling, segmentation, DOE, forecasting, etc.) and create meaningful analytical outputs

    • Excellent written and oral communication skills

  • Desired skills

    Excel, R, Analytics

  • Compensation
    Competitive based on experience and degree.
  • Benefits

    Health/dental/vision insurance, 401k with company match, flexible paid vacation policy, paid sick time, on-the-job training.

  • Industry
    Online Media
  • About Us

    Merkle is a global data-driven, technology-enabled performance marketing agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle, the nation’s largest privately-held agency, to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs.