Job Description
We are seeking a passionate and highly skilled Fragrance Ambassador/Pro Team member to join the Dior team in North America. This role will focus on leading fragrance education strategies across the region, with a strong emphasis on retail sales, high perfumery, and creating immersive client experiences. The successful candidate will work closely with Beauty Consultants, regional-local teams, and global stakeholders to elevate Dior’s fragrance presence in the North American market.
As the voice of Dior Fragrance , you will ensure the delivery of exceptional training, mentorship, and client engagement both in-store and online. You will work directly with BCs to inspire their passion for fragrance and help elevate their expertise, creating a sustainable and profitable fragrance culture. Additionally, you will support the growth of Dior Fragrance by conducting high-level masterclasses, influencing retail strategy, and driving sales performance.
As the Fragrance Ambassador/Pro Team, you will drive profitability by educating and training the retail team on product knowledge, fragrance trends, and sales techniques. Key responsibilities include empowering the team to upsell, cross-sell, and enhance the customer experience through expert advice. You will achieve sales targets, improve average transaction value, and increase conversion rates. KPIs will include sales growth, units per transaction, customer satisfaction, and staff training completion. Your leadership will foster long-term customer loyalty and maximize department profitability.
Key Responsibilities:
Fragrance Expertise & Brand Ambassadorship:
- Brand Ambassador : Represent Dior Fragrance as the leading expert in North America. Share your knowledge of fine perfumery, inspire both BCs and clients, and ensure Dior's fragrance offerings are positioned as the highest standard in luxury fragrance.
- Fragrance Expertise & Sales Passion: Stay at the forefront of fragrance trends, new launches, and industry insights. Apply your retail sales knowledge to guide Beauty Consultants in achieving sales targets and enhancing customer experiences at the POS.
High-Performing Team & Culture:
- Integration of BCs in Class & at POS: Support the integration of Beauty Consultants into Dior’s fragrance curriculum through structured training at both the classroom level (Esprit Dior, PCD, and LCP) and the Point of Sale (POS). Promote a consistent and elevated fragrance experience both offline and online.
- Training Development & Coaching: Develop and strengthen training competencies for the regional team, with a focus on both hard and soft skills. Support training managers, field teams and other leaders in delivering engaging, actionable training for BCs.
- Facilitate Monthly Roundtables : Lead monthly roundtable sessions to discuss hot topics in fragrance, new products, advanced knowledge, and market trends. Ensure these sessions foster collaboration and knowledge-sharing among teams.
Point of Sale (POS) Support & Client Engagement:
- Monitor & Coach POS KPI Performance: Track and analyze key performance indicators (KPIs) related to fragrance sales and BC performance. Provide hands-on coaching and guidance at POS locations where necessary to meet or exceed sales targets.
- Conduct Masterclasses at POS : Lead high-impact fragrance masterclasses at POS, offering personalized consultations for clients. Drive in-store sales by delivering exceptional fragrance experiences and educating clients on Dior’s fragrance heritage and products.
- One-to-One Fragrance Consultations : Provide one-on-one consultations at Dior boutiques for VIP clients, press, and influencers, offering tailored fragrance recommendations and an unforgettable customer experience.
- Collaborate with Central Teams : Work closely with Central Training, local Marketing, and Merchandising teams to develop tools and resources for BCs at the POS. Ensure Dior’s fragrance products are presented to their fullest potential in-store.
Public Relations (PR) Events & Engagement:
- PR New Product Presentations & Masterclasses: Organize and facilitate PR events, including new product launches, fragrance masterclasses, and olfactory workshops. Position Dior Fragrance as the go-to luxury fragrance brand for high-profile clients, influencers, and media.
- Influencer & Celebrity Collaborations: Help host PR events with influencers, celebrities, journalists, bloggers, and VIP clients. Build strong relationships with these stakeholders to enhance Dior's visibility and prestige in the luxury fragrance space.
Continuous Learning & Knowledge Enhancement:
- Enrich Knowledge & Team Spirit: Foster a culture of continuous learning by arranging regular encounters with industry experts, including fragrance creators like Francis Kurkdjian. Facilitate field trips to deepen understanding of the Dior fragrance creation process and enhance team spirit.
- Regular Meetings with Central Retail Education (R.E.) Team : Collaborate closely with the central Retail Education team to align training programs, share feedback, and drive performance. Regular meetings will ensure a unified approach to fragrance education across the region.
Support for Local POS Strategy:
- Local POS Strategy Support : Work directly with local teams to identify opportunities for fragrance activations and in-store experiences that drive sales and reinforce Dior’s image as a luxury fragrance brand.
- Create Local Tools for POS : Collaborate with Central Training and local marketing teams to create tailored tools and educational resources for the POS. Ensure that Beauty Consultants have the knowledge and materials they need to succeed.