Job Description

We’re looking for a highly-talented CUSTOMER MARKETING MANAGER, RETENTION, to join Procore’s Customer Marketing team. In this role, you’ll be responsible for developing and implementing the customer retention strategy and engagement activities across the customer lifecycle. You’ll identify and manage scalable post-sale campaigns and programs designed to drive customer adoption and app marketplace integration installation to support overall retention goals.

As a CUSTOMER MARKETING MANAGER, RETENTION, you’ll partner across marketing, sales, customer success, partner, and product teams to deliver innovative ways to support initiatives to deliver best-in-class experiences for customers that increase lifetime value and reduce churn. You will use your blend of skills and leverage appropriate channels to deliver the right content to the right customer at the right time to improve product adoption, reduce churn, maximize customer value, and increase retention. 

This position reports into the Sr. Manager, Customer Lifecycle Marketing, and WILL BE BASED IN ANY OF OUR U.S. OR CANADIAN OFFICES OR WORK REMOTELY FROM THOSE REGIONS. We’re looking for someone to join us immediately.

WHAT YOU’LL DO: 

• Develop, manage and optimize retention programs, including customer communications such as usage nurtures, integration promotion, Procore certification, and training webinars to increase usage and support adoption and retention goals

• Develop a deep understanding of our customers and their behavior to create strategic plans, programs, resources, and content to accelerate product adoption and app marketplace integration installations

• Collaborate with partner marketing and app marketplace team on the top partner integrations to drive customers on the path to 5+ installed integrations

• Work closely with product marketing and content providers to build a content strategy to educate customers on product usage and adoption

• Use analytics and customer insights to design and optimize adoption and integration initiatives and touchpoints that support customer retention, leading to overall customer growth

• Collaborate with the customer marketing and customer campaign team to oversee the database of existing customer accounts and align marketing efforts to ensure programs are integrated and operationally feasible, timely, and accurate, preventing disjointed, overlapping, or conflicting communications

• Lead, influence, and collaborate with cross-functional teams to ensure that Procore consistently delivers a great end-to-end customer experience across all stages, segments, channels, and touchpoints within the global customer journey.

• Be proactive in measuring and evaluating performance and adjust strategy as needed to drive business outcomes, presenting results, recommendations, and next steps.

WHAT WE’RE LOOKING FOR:

• Bachelor’s degree preferred or equivalent work experience required

• 8+ years of proven work experience in adoption/retention marketing, customer lifecycle, or similar role (preferably in a B2B SaaS environment)

• Experience in the end-to-end design, development and management of global retention marketing programs, strategies and/or processes

• An analytic mindset and skills to measure performance with a data-driven approach to decision making

• A deep understanding of customer segmentation and how various marketing channels complement each to support successful cross-channel retention campaigns

• Ability to analyze what’s working and what’s not, directing teams to maximize effectiveness

• Excellent interpersonal skills with experience building strong relationships across teams

Additional Information

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ABOUT US

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out onGlassdoor to see what others are saying about working at Procore. 

We are an equal opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.

PERKS & BENEFITS

You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: generous paid vacation, employee stock purchase plan, enrichment and development programs, and friends and family events.