LIFETOUCH HAS A DYNAMIC OPPORTUNITY FOR AN EXPERIENCED MARKETING MANAGER
TO JOIN OUR SUCCESSFUL ORGANIZATION AS A KEY CONTRIBUTOR. LIFETOUCH
NATIONAL SCHOOL STUDIOS INC., A SHUTTERFLY INC. COMPANY IS AN
INDUSTRY-LEADER WITH OPERATIONS IN ALL 50 STATES AND CANADA. EMPLOYEES
ENJOY OUR FAST-PACED, COLLABORATIVE CULTURE AND THE ABILITY TO DIRECTLY
IMPACT OUR BUSINESS. RESPECT, INTEGRITY, TEAMWORK, AND PASSION ARE AT
THE CORE OF WHAT WE DO.
POSITION SCOPE:
- The role is responsible for overseeing portions of the
Marketing budget.
- This role has two direct reports.
PRIMARY DUTIES AND RESPONSIBILITIES
- Lead the development and execution of marketing strategies and
tactics to grow business account volume.
- Write business plans identifying objectives, strategies, key
initiatives, dependencies and performance measurements aligned with
growth targets
- Manage execution of the marketing plans specifically in regards to
the development of lead generation strategies and campaigns across
all channels (email, digital, web, social and print)
- Responsible for the content strategy surrounding lead generation and
existing account communication including social media and web
presence
- Collaborate with sales leaders in the implementation of campaign
strategies
- Interpret market research and account performance measurement data -
convert into proposed product improvements and advancements
- Lead cross-functional projects and be able to influence teammates,
outside of direct reporting structures, in order to deliver on-time
and quality work
- Manage relationships with third party vendors, suppliers and
partners
- Collaborate with Sales and Operations functions on internal
communication and sales field training initiatives
- Determine financial attractiveness of new growth areas in order to
prioritize allocation of resources to these opportunities
- Oversee cross-functional project plans in order to meet in-market
timelines
- Write creative briefs that clearly articulate communication
objectives and success criteria in order to inform and direct
creative development
- Determine financial feasibility of new growth opportunities by
utilizing P&L analysis
- Contribute to product knowledge training to new and existing sales
professionals
- Other projects and duties as assigned
MINIMUM GENERAL REQUIREMENTS
- Education: Four year degree in marketing or related business degree.
- Experience: 5+ years of marketing experience. B2B or lead generation
marketing experience is a plus
Other knowledge, skills, and abilities:
- The ability to analyze data and think creatively in order to develop
sound recommendations and solutions to achieve strategic business
goals
- Ability to manage and prioritize multiple tasks and assignments
- Adept in anticipating, assessing and translating customer needs into
actionable tactics
- Excellent communication and interpersonal skills
- Ability to lead cross-functional teams
- Experience in development and delivery of presentations to a variety
of internal audiences: peers, leadership and field offices
- Knowledge of and the ability to apply basic marketing concepts
(SWOT, competitive analysis, brand positioning etc) used in the
development of marketing plans
- Experience with financial budgeting, tracking and reporting
- Understanding of various channels (print, video, Internet, e-mail)
to promote, market, sell, inform or train our audiences about
Lifetouch yearbooks
- Working knowledge of Microsoft Office and Google Drive applications
(e.g., Word, Excel, PowerPoint)
- Proficient at interpreting email and web analytics to use in future
decision making
- Experience with SEO, social and web advertising
- Experience with leveraging Google Analytics
- Experience using Salesforce applications and integrations.
Experience with Pardot (or equivalent Marketing Automation Platform)
preferred.
- Ability to travel up to 10% of the year
CRITICAL RELATIONSHIPS
- Marketing, Sales Operations, Field Operations, Business
Intelligence, Information Systems and Data Warehouse teams, Supply
Chain
- External vendor partners: market research and business consultants
BENEFITS
Your hard work and professional dedication will be rewarded with
competitive compensation, benefits and opportunities to grow and advance
your career within the territory and across the U.S. and Canada.
Here is just some of what we have to offer:
- Excellent earnings
- PTO
- Medical and Dental Benefits
- 401K
Required Skills
Required Experience