Job Description

Reputation & Local Listing Management:

• Manage and monitor reputation and local listing services, including online review monitoring, social media account set-up/transfer, and local listing updates.
• Respond promptly and professionally to online reviews across platforms like Facebook, Google, Yelp, and others, addressing concerns and resolving issues.
• Analyze online sentiment to identify trends and areas for improvement.
• Provide training and technical support to onsite and corporate teams to troubleshoot issues related to reputation and local listings.
• Manage employee access to Meta across all Village Green communities.
• Oversee listening and engagement across properties, identifying opportunities for engagement.

Social Media & Content Management

• Oversee the setup and ongoing support for social media posting tools and services.
• Collaborate with the Digital Marketing team on content creation and management for social media.
• Ensure all content aligns with brand guidelines and improves based on performance metrics and feedback.
• Assist with transferring digital assets, setting up new advertising and campaign agreements, and updating social media channels during acquisitions or dispositions.

Email Campaigns

• Manage email drip campaigns to ensure timely and relevant messaging to prospects.
• Continuously improve email content based on feedback and performance metrics.

Collaboration & Support

• Work with Village Green associates and other departments to ensure consistent brand messaging across local and social media platforms.
• Provide training and support to staff on best practices for managing online reputation and social media strategies.
• Assist the Digital Marketing team with audits to ensure the accuracy of digital presence across platforms.
• Collaborate cross-functionally to ensure alignment of marketing efforts with overall communication strategies.

Project & Ticket Management

• Assist in managing the GREENWORKS Studio media plan dashboard and track audits to ensure accurate reporting.
• Manage incoming Digital Marketing tickets, triaging them to appropriate team members or troubleshooting issues related to reputation, listings, and social media tools.

Engagement & Customer Satisfaction

• Develop and execute customer engagement strategies to drive customer satisfaction and loyalty.
• Track and report on key performance metrics, including engagement rates, response times, and satisfaction scores.
• Stay up-to-date with emerging trends and technologies in digital customer engagement and offer recommendations for improvement.

Qualifications

Required Skills & Abilities

• Strong writing, editing, and proofreading skills.
• Excellent verbal and interpersonal communication skills.
• Proficient in sentiment analysis tools and techniques.
• Strong analytical skills with attention to detail.
• Experience with reputation management, local listing services, social media management, email drip campaigns, and digital audits.
• Strong project management and organizational skills.
• Ability to work collaboratively in a team environment.

Experience

• 1-2 years of experience in customer engagement, customer service, or a related field.
• Experience in the property management/apartment marketing industry is a plus.

Additional Information

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. Our locations are drug-free and pre-employment drug tests and physicals are required. Background checks are also required before employment begins.