Job Description
Responsible for leading the writing and copy design of a wide range of online and offline materials that promote, support and build the GNC brand. This includes the strategy, conceptualization, research, writing, editing and proofing for a variety of projects including but not limited to: advertising, direct marketing, store signage, interactive marketing, email marketing, sales collateral, circulars, retail catalogs and website content.
The Copywriter is integral to ensuring the company’s market and brand positioning is well developed, reflective of the brand’s identity, and is consistently articulated in all written communications. The Copywriter will work closely with the Senior Copywriter, the graphic design team and internal experts to translate key marketing messages and strategy into written form through design excellence and visual consistency.
JOB RESPONSIBILITIES:
- Create innovative online and offline communications consistent with brand and creative standards
- Conceptualize, design and produce visually appealing, marketing-focused communications
- Work on multiple concurrent projects, ensuring that deliverables are achieved on time while maintaining the highest standards of quality and creativity
- Collaborate with Creative, Marketing, Production, Merchandising, Legal and Scientific Affairs teams and outside vendors throughout process on all projects
- Collaborate with the Senior Copywriter to build and evolve GNC’s editorial style
- Ensure that copy on projects fulfills the creative and strategic vision devised by the Campaign Planning team into effective messaging that helps drive sales and marketing results
- Write, edit and manage copy updates to GNC’s website content and print materials for merchandising, promotions and the full marketing mix
- Develop copy that maintains the consistent voice and style of the brand while conforming to layout and other design constraints
- Edit and proofread the work of other writers and stakeholders for accuracy in terms of content, style and usage
- Take a lead role in brainstorming and creative concept meetings; generate creative concepts that support marketing strategies and integrated campaigns
- Ensure that all materials produced by the Creative Department are edited and proofed before delivery
- Act as a recognized and active resource on copywriting issues for others in the Company
- Additional duties as assigned
SUPERVISORY RESPONSIBILITIES:
- This job has no supervisory responsibilities