Job Description
Purpose: The VIP & Concierge Services inside sales consultant will primarily support the sales and relationships of the VIP & Concierge Services Department at Sonic Automotive. The Consultant is responsible for selling vehicles and providing a personalized car buying experience.
Duties and Responsibilities:
- Determine each customer’s vehicle needs by asking questions and listening through phone and email conversations
- Understand relationships are built on customer satisfaction and ensure all guests receive superior treatment during the entire purchase process of buying a new or pre-owned vehicle
- Deliver a premium customer experience by responding to customer inquiries in a prompt, professional, accurate and courteous manner
- Focus on learning various vehicle makes/models and the respective features/accessories that benefit customers
- Understand optional products and services offered, including financing programs
- Work closely with Sonic’s 100+ dealerships to provide customers nationwide with a seamless purchasing experience
- Facilitate and coordinate communication between guest and respective dealership
- Utilize lead management tools, CRM software and internet to manage inquiry flow, update customer file sand track customers
- Deliver vehicles to customers if necessary
- Coordinate trade appraisals for customers and pick up vehicle when required
- Report to manager/director regarding sales objectives, planned activities and progress
- Ensure high Customer Satisfaction Index (CSI) score is achieved on every deal
- Attend and promote the Sonic Automotive brand at various advertising events
- Create/maintain a prospect development system
- Create a lasting experience to encourage referral and repeat business
- Review and analyze actions at the end of each day, week, month and year to determine how to better utilize time and plan more effectively