Job Description
As a Manager, Digital Activation you will be a part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying, in the context of a multi-channel data-driven approach. You will support account(s) through a variety of paid tactics such as cross-device display ads, video (i.e. YouTube), and audio (Spotify). The purchasing of ad space is managed through a DSP where cost and placement of clients' ads are controlled. The combination of creativity and strategic flexibility associated with paid media makes this a powerful way for companies to reach potential customers.
Using your analytical mindset, you will be responsible for the platform strategy and planning, and overseeing activation, performance and reporting of digital media campaigns across all buying platforms, focused on programmatic, CTV, Audio and partner direct buys.
Be the programmatic expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
Lead the creation of integrated media plans, including, but not limited to, leading the partner analysis to determine platform mix and the partner RFP process.
Collaborate with the team on audience planning inclusive of leveraging first party data for targeting and insights
Work with the analytics teams to provide insights to the client when needed. Flag issues or inconsistencies.
Oversee the work of Specialists, train technical knowledge and manage workflow. Provide strategic guidance and oversight. Be a strong Career Advocate for Specialist and/or Sr. Specialists, ensuring consistent feedback and career progression conversations
Oversee the coordination of assets and tags with vendors to ensure campaigns are delivering against KPIs
Recommend forward thinking strategies and innovations
Consult and work with other cross-channel leaders for seamless execution
Build training materials and best practice documentation, sourcing from broader team where needed, refreshing to ensure best practices applied
Responsible for budget management & performance across digital media campaigns and financial management including issuance/revisions of monthly insertion orders, oversight of client’s billing and financial reconciliation on a monthly and quarterly basis, and resolution of media invoice and ad service fee discrepancies
Responsible for day-to-day client relationship inclusive of leading status calls to discuss performance, upcoming projects, key dates, etc., providing strategic recommendation to achieve business objectives
Maintain awareness of new marketing platforms and techniques, as well as look for opportunities to innovate and develop new techniques
This position reports to the Associate Director or Director, Media Services
Qualifications
3+ years experience working in the digital media buying & planning space (prior agency experience preferred)
Hands-on expertise with programmatic DSPs (DV360, The Trade Desk, etc.) buying platforms
Proficient understanding of ad ops trafficking concepts, implications with respect to media activation and key roles & responsibilities
Experience in cross-team collaboration and coordination to achieve business results
Deep experience against various media buying strategies; self-service, managed service, partner negotiations
Must love and be curious about data analytics and how that affects the bottom line
Keen problem-solving and troubleshooting abilities
Professional client communication, both written and verbal; be friendly, cheerful and patient, and enjoy explaining complicated concepts to others
Ability to handle multiple projects and prioritize responsibilities and delegate to Specialists
Ability to work efficiently in a fast-paced environment
High level of accuracy and attention to detail
Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
Intermediate to advanced use of Excel including the ability to use formulas, functions and pivot tables
Enthusiasm for the future of digital marketing and building that future with us
Bachelor’s degree from an accredited college or university is a plus
Additional Information
Our benefits include:
The anticipated salary range for this position is $68,000-$110,400. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com
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About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.