Job Description

The Specialist, Digital Activation oversees the daily management of campaigns and providing direction and development to Media Coordinators and Media Assistants. You will report to a Sr. Specialist, Digital Activation. You will work with the other members of our client service organization to ensure success on client campaigns from across dentsu. You will be the overseer of the tactical negotiations, buying and implementation process and will provide mid-level strategic recommendations to the planning team that will be presented to brand clients. You will include both client service responsibilities and hands-on-keyboard campaign management.

You will:

• Be the daily internal client contact responsible for communicating pace and performance, optimizations, troubleshooting, campaign launches, and reporting
• Request for Proposal (RFP) management and communication, Specialist will work with Sr. Specialist/Supervisor to provide clients with strategic cross channel recommendation
• Analyze data, interpret, and communicate insights from multiple sources to make complex optimizations to enhance pace and performance
• Troubleshoot campaign set up, tag management, brand safety set up, performance and pace fluctuations
• Contribute to strategic growth of account through generating insights and operational/technology-driven efficiencies
• Help compile essential deliverables for wrap up reporting including reporting and analysis, insights, and visualization
• Analyze audience data and activate against it cross channel and throughout multiple platforms
• Oversee partner communication and deliverables including managing IOs, fees, discrepancies, and reconciliation

Media Buying and Execution:

• Contribute to the negotiation process with site vendors, based on individual Brand needs (as defined by Brief, DBA) and campaign goals yearly
• Work with Planning & Insights team to conduct market research and compile information for media plans
• Work with Analytics & Planning team on media goals to determine campaign measurements and to improve strategy execution
• Work with Ad Ops to ensure tagging and creative agency needs are met for campaign launches

Qualifications

• Bachelor's degree
• 0-2 years industry experience
• 1+ years of experience in analytics, data, and Excel (vlookup, pivot tables, and formulas)
• Interest in Digital Media Planning and tactics

Additional Information

For positions not eligible for incentive or commission plans: The anticipated salary range for this position is ($45,000-$50,000). Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.