Marketing Data Analyst (Alteryx/Tableau) Tractor Supply Company 2,063 reviews - Brentwood, TN Overview Tractor Supply Company (TSCO), the largest retail store chain of rural lifestyle products in the United States, boasts a great company culture built on our strong mission and values. We are a $7+ billion Fortune 400 organization with over 1,700 stores in 49 states and an innovative e-commerce platform. Come grow your career with us as we serve those who live Life out Here! Job Purpose The Marketing Data Analyst for Customer Marketing is responsible for preparing analysis and reports to support all business functional areas relating to customer analytics. In addition, this role will be expected to be the subject matter expert in the TSC Customer Database and Business Objects analysis tools. Responsibilities Primary Duties and Responsibilities * Work cross functionally with the business to identify customer data needs and where needed provide analytics, dashboarding, or reporting support. * Identify business opportunities and targeted segments utilizing customer cross shopping, basket, loyalty, and segmentation data. * Provide and interpret monthly customer & loyalty dashboards and findings to business leadership * Work cross functionality with Finance teams to calculate campaign lifts and provide associated reporting to business Leadership * Become the marketing organizations functional expert in Business Objects and customer data. This will include creating, building, and maintaining all business reporting, canned reports, and training documentation associated with access and use of customer data out of the business objects system. Qualifications Education and Experience Experience: 3+ years experience in Retail Analytics or related business. Education: Bachelors Degree in Business, Statistics, Finance or equivalent experience. Any suitable combination of education and experience will be considered. Knowledge/Skills/Abilities/Training/Systems * Experience with Retail POS or Loyalty Program Data. * Experience with Business Objects preferred but not required. * Experience with SQL. * Experience working with Customer Data preferred. * Experience in some programming language preferred but not required. * Proficiency in Microsoft Office products.