Zootly connects New York's top moving companies with customers who need to move large bulky items around the city.

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Track, report, and analyze website analytics and PPC initiatives and campaigns

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion and optimization

Research and implement search engine optimization recommendations

Research and analyze competitor advertising links

Develop and implement link building strategy

Work with the development team to ensure SEO best practices are properly implemented on newly developed code

Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

SEO experience SEM experience managing PPC campaigns across Google, Yahoo and Bing. Solid understanding of performance marketing, conversion, and online customer acquisition Experience with website analytics tools (e.g, Google Analytics) Experience with bid management tools Experience with A/B and multivariate experiments Working knowledge of HTML, CSS, and JavaScript development and constraints Up-to-date with the latest trends and best practices in SEO and SEM BS/MS degree in a quantitative, test-driven field

SEM. SEO. Performance Marketing. Growth Hacking

Zootly is an on-demand moving services app that lets you locate a moving truck near you, book it, and get your stuff from point A to point B with minimal fuss. With Zootly, you get a licensed, insured and experienced moving partner as well as a minimum of two trained movers to help get your job done.