Job Description

Over more than four decades AR Homes® has grown into the premier network of independently owned and operated custom home building companies in the nation operating under the AR Homes® brand (formally known as Arthur Rutenberg Homes). The legendary brand is synonymous with exceptional design, craftsmanship, service and responsibility.

The Internet Brand Concierge (IBC) is vital to the achievement of AR Franchising, Inc.’s goal of delivering best-in-class systems, solutions and training to our franchisees. The Internet Brand Concierge is responsible for communicating the AR Homes® brand story that includes over 40+ independently owned and operated building companies. They will engage with each internet lead and deliver interested lead information to each franchisee builder.

This position reports to the Vice President of Sales. This key teammate will work collaboratively with other departments to ensure the franchisees are positioned for success.

ESSENTIAL FUNCTIONS: • Engage with internet guests during their initial stage of contact about franchisee pre-sale or “homes to be built” offerings. • The IBC will serve as a brand ambassador to our internet guests and is responsible for lead engagement and the delivery of interested leads to our franchise builder partners. • Communicate that franchisee builder is independently owned and operated and that the information provided is to assist the internet guest in connecting with a builder. However, AR Franchising cannot control the daily actions of the independent builder. • Immediately identify leads expressing interest in purchasing a model home, inventory home or building lot and transfer those leads to the appropriate franchisee builders in accordance with ARF policy. • IBC to work with internet lead to understand their needs and schedule an appointment to visit one or more Builders’ Model Centers. • Create a positive experience for all internet leads through the use of email and on-line live chat by responding to internet leads in a timely manner. • Provide immediate or same-day email or telephone response to all internet requests with a targeted goal of a 10-minute turnaround for all initial correspondence. • Provide accurate information to educate internet leads on floor plans, product offerings and AR Homes® brand as they apply to each specific franchisee builder. • Follow-up with internet leads to assure that they are receiving the attention and information desired from each franchisee Builder’s Sales Team. • Manage and distribute requested digital marketing materials such as AR Living®, floor plans and model location information to internet leads who visit the AR Homes® website. • Provide a complete registration of all internet leads with detailed information • Effectively manage an Internet database and maintain complete lead, contact and appointment records. • Provide daily reporting on all lead activities. • Have a competent understanding of each franchisee builder’s product offerings. • Work closely with the marketing team on supporting new lead development and lead nurture through various programs and initiatives. • Attend all company meetings and training programs as required. • Perform all other duties as assigned and support varying departments as needed.

EDUCATION AND EXPERIENCE REQUIREMENTS: • HAVE AND MAINTAIN A CURRENT FLORIDA REAL ESTATE SALES ASSOCIATE OR BROKER-SALES ASSOCIATE LICENSE IN GOOD STANDING. • Must have a flexible work schedule and the ability to work evenings and weekends. • Minimum High School Diploma or equivalent required, college degree preferred. • Minimum one year telephone sales experience or two years related experience, preferably in the residential real estate field marketing/sales environments. • Must possess excellent organizational and follow-up skills. • Requires good written, oral and interpersonal skills. • Previous experience in the homebuilding industry a plus. • Must have extensive internet exposure and knowledge. • Passionate, team player, results driven and detail oriented. • Advanced skills in Microsoft Word and Excel.

Company Description

Arthur Rutenberg has been a respected name in homebuilding since 1953, when he built his first home upon the four “cornerstones” that would make him legendary: design, craftsmanship, service and responsibility. This now legendary brand is synonymous with exceptional design, craftsmanship, service and responsibility. Today, AR Franchising, Inc. is one of the largest franchise networks of independently owned and operated homebuilding companies in the nation, with franchised home builders throughout Florida, Alabama, Georgia, Indiana, North Carolina, Ohio, South Carolina, Tennessee, Virginia and Texas.