Position Description:

Reporting to the director of marketing and brand management, the assistant director of marketing will develop content for multiple channels and execute on marketing plans that advance the University's brand awareness and enrollment objectives. The ability to craft smart, captivating, fresh marketing content for all media types is highly desired. Responsibilities include conducting interviews, copywriting, basic graphic design, and packaging content for websites, advertisements, social media, and print materials. The assistant director of marketing will craft stories, messaging, and visuals that promote the University to a variety of constituents, ensuring uniformity in branding and consistent adherence to editorial and brand standards for all materials. This position pays an annual salary of $45,000 - $50,000.

Major Responsibilities:

• Write branded content, including print publications, website copy, blog posts, social media posts, and other content to recruit and retain students and to promote the University. Includes conducting journalistic interviews and research as well as drafting copy for review using AI, ChatGPT, Grammarly and other programs and emerging technologies.
• Create designs in support of university marketing projects for print and digital publications. Revise and refresh previously published materials as requested.
• Oversee regular audits of key enrollment-focused webpages and ongoing development and maintenance of critical web content targeting prospective students, their families, and their influencers.
• Ensure all content produced meets editorial and brand style guidelines, is accurate, meets messaging and tone guidelines, and is optimized for SEO as needed. Participate in internal quality control review process.
• Participate in story-generation meetings, brainstorming sessions, department meetings, project initiation meetings, and editorial meetings.
• Research emerging trends and present ideas to colleagues and department leadership.
• Other duties as assigned.

Required Knowledge and Skills:

• Bachelor's degree in marketing, communications, graphic design, or related field
• 2-4 years of relevant experience
• Strong written and oral communication skills
• Comfortable creating designs for print and digital applications
• A solid portfolio that demonstrates skills in developing creative marketing content for a variety of audiences
• Attention to detail and the ability to multitask and think critically
• Proven ability to thrive in a fast-paced, results-oriented, collaborative environment
• Self-starter with excellent project management abilities who is able to shepherd projects from concept to completion
• Knowledge of AP Style
• Proficient in Microsoft Office, Google Suite, Adobe Creative Suite

Other Qualifications:

• Preferred previous higher education experience

Successful applicants will demonstrate a commitment to cultural diversity and the ability to work with individuals or groups from diverse backgrounds.

All offers of employment with Valparaiso University are contingent upon clear results of a thorough background check. Background checks may include criminal history, motor vehicle reports, prior employment verification, and personal/professional references. If applicable to the position, background checks will also include credit history. Background checks will be conducted on all final candidates for employment.

To be considered for this position, you must upload:

• Cover letter

• Resume

• List of 3 professional references

• Answer all application questions

Please address the cover letter to:

Nicki Kollar, Director of Marketing and Brand Management

Valparaiso University

Required Skills

Required Experience

Knowledge, Skill, and Ability Requirements:

· Education and Credentials

o Bachelor’s Degree in Business, Accounting or Finance

· Experience

o 1 year of professional accounting experience or Internship preferred

o Prior experience in the financial services industry preferred

· Knowledge/Skills/Abilities

o Knowledge of accounting principles and regulations

o Proficient with Microsoft Excel

o This position requires a self-starter with the ability to work independently

o Ability to communicate, verbally and in writing, in a professional manner when dealing with employees, members, vendors and company contacts

o Ability to follow the core values of honesty, integrity, mutual respect, pride and ownership

Purdue Federal Credit Union is an Equal Opportunity Employer/Veterans/Disabled