Job Description
As a Social Media Producer, you will be responsible for managing and executing our social media strategy for our New York beer launch. Your primary goal will be to increase brand awareness, engage our audience, and drive traffic to our digital platforms around the beer. You will collaborate closely with the marketing, content, and creative teams to develop and implement an innovative social media campaign that aligns with our brand identity and objectives.
Key Responsibilities:
Develop and execute comprehensive social media strategies to increase brand visibility, engagement, and conversion.
Create and curate compelling beer UGC content for all social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Manage day-to-day activities on social media channels, including scheduling posts, monitoring engagement, and responding to comments/messages in a timely manner.
Collaborate with the content team to generate ideas for social media content, including videos, graphics, GIFs, and other multimedia assets.
Stay up-to-date with the latest social media trends, tools, and best practices, and incorporate them into our strategy as appropriate.
Analyze social media metrics and performance data to track the success of campaigns and make data-driven recommendations for optimization.
Monitor and report on competitor activity and industry trends to identify opportunities for growth and improvement.
Work closely with cross-functional teams to ensure brand consistency and alignment across all marketing channels.
Manage relationships with influencers and brand ambassadors to amplify our reach and engagement.
Assist in the planning and execution of live events, product launches, and other marketing initiatives as needed.
Qualifications:
Proven experience (3-5 years) working in social media management, preferably in a fast-paced environment.
Excellent written and verbal communication skills, with a keen eye for detail and storytelling.
Strong understanding of social media platforms, algorithms, and best practices.
Experience in beer or adult beverage social media content
Experience with social media analytics and reporting tools (e.g., Google Analytics, Facebook Insights).
Creative thinker with the ability to generate innovative ideas and content concepts.
Strong organizational skills and the ability to manage multiple projects simultaneously.
Ability to thrive in a collaborative team environment and adapt to changing priorities.
Passion for digital marketing and staying ahead of industry trends.
Knowledge of Adobe Creative Suite (Photoshop, Illustrator) is a plus.
Company Description
Almost Friday Media is a media platform, production company, and lifestyle brand. Created in November 2019, we have over 20M+ followers across our media accounts and are one of the fastest growing comedy channels/brands in the world. Our main focus is developing and producing original IP and unique entertainment properties across media, podcasts, YouTube, apparel, live events, and direct to consumer products. We also act as a creative agency and advertising partner for branded content, working with the likes of Sam Adams, Bud Light, New Belgium, and BetMGM, amongst others.
Almost Friday Media is a media platform, production company, and lifestyle brand. Created in November 2019, we have over 20M+ followers across our media accounts and are one of the fastest growing comedy channels/brands in the world. Our main focus is developing and producing original IP and unique entertainment properties across media, podcasts, YouTube, apparel, live events, and direct to consumer products. We also act as a creative agency and advertising partner for branded content, working with the likes of Sam Adams, Bud Light, New Belgium, and BetMGM, amongst others.