Department: Marketing

Reports To: Amazon Ecommerce Manager

Work Schedule: Monday - Friday, 9:30 AM - 6:30 PM (Chicago Time)

Company Overview: MakarttPro is a leader in the nail industry, offering innovative and high-quality products to both professionals and consumers. We are looking for a results-driven Amazon Digital Advertising Specialist to join our team and help us optimize our presence on Amazon. This is a fully remote role, providing the flexibility to work from anywhere while contributing to a dynamic and growing company.

Job Summary: The Amazon Digital Advertising Specialist will be responsible for managing and optimizing our Amazon advertising campaigns to drive sales and increase brand visibility. This role requires a deep understanding of Amazon's advertising platform, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. The ideal candidate will have a proven track record in managing successful Amazon ad campaigns and will be able to work independently to achieve the company's advertising goals.

Key Responsibilities:

Amazon Advertising Campaign Management:

• Develop, execute, and optimize Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
• Monitor campaign performance and make data-driven adjustments to improve ROI and drive sales growth.
• Conduct keyword research and bid management to ensure ads are targeting the most relevant and high-converting search terms.
• Manage daily advertising budgets, ensuring optimal spending efficiency and effectiveness.

Performance Analysis & Reporting:

• Analyze campaign data to identify trends, insights, and opportunities for improvement.
• Create regular reports on campaign performance, including key metrics such as CPC, CTR, ACOS, and overall sales impact.
• Provide actionable recommendations based on data analysis to continuously improve advertising strategies.

Product Listing Optimization:

• Collaborate with the content and design teams to ensure product listings are optimized for search and conversion, including titles, bullet points, descriptions, and images.
• Implement and test various ad creatives and copy to improve ad performance.

Competitor Analysis:

• Conduct regular competitor analysis to identify new opportunities and stay ahead of industry trends.
• Adjust strategies based on competitive insights to maintain a competitive edge.

Collaboration & Communication:

• Work closely with the marketing team to align Amazon advertising strategies with overall brand and marketing goals.
• Communicate regularly with stakeholders to keep them informed of campaign performance and key initiatives.

Qualifications:

• Minimum 5 years experience in managing Amazon advertising campaigns with a track record of success.
• Deep understanding of Amazon's advertising platform and tools, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficient in using Amazon Seller Central and advertising dashboards.
• Excellent communication and collaboration skills.
• Ability to work independently and manage multiple campaigns simultaneously.
• Strong organizational skills and attention to detail.
• Experience in the beauty or nail industry.
• Familiarity with other e-commerce advertising platforms (e.g., Google Ads, Facebook Ads) is a plus.