Marketing Communications Coordinator

Bracco Medical Technologies

Marketing Communications Coordinator

Neenah, WI +1 location
Full Time
Paid
  • Responsibilities

    ****Position Summary:

    The Marketing Communications Coordinator role is responsible for the planning, management, and execution of all ACIST company meetings and events, including national and regional tradeshows, internal company meetings and physician education programs. This role works cross-functionally with the product marketing team, the U.S. sales team and other key internal stakeholders to generate maximum value for each of the programs, ensuring that each event builds brand awareness, strengthens customer relationships and is aligned with the strategic goals and objectives of the company. In addition, this role provides administrative support for a variety of key projects to support the Marketing Communications initiatives and processes, including support for the digital sales tool platforms, vendor/contractor invoicing, and contract management.

    Primary Duties & Responsibilities:


    External Meeting and Event Management – U.S. (50% of time)

    The planning and execution of all U.S. national and regional tradeshows including:

    • Management of the national tradeshow calendar to accurately identify dates, locations, and cross-functional collaboration on the marketing strategy
    • Organization of related tradeshow programs to ensure maximum ROI per event
    • Manage tradeshow and meeting budgets and conference registrations
    • Manages on-site exhibit logistics including layout, product demo needs and placement, messaging, signage, AV requirements and show services.
    • Organizes ACIST personnel exhibit staffing, rooming, and badge requirements
    • Pre-conference internal communications and department cross-collaboration regarding timelines, objectives, messaging, schedule of events and key deadlines.
    • Onsite logistics such as set-up, customer meeting room requests, pre-con meeting planning and evening customer dinner/event RSVPs, and tear down.
    • Post-meeting follow-up conference debrief, including lead distribution to the responsible sales personnel and meeting summary

    ACIST Internal Event Management – U.S. (30% of time)

    Assists in the planning, organization, and execution of all internal ACIST meetings including:

    • The U.S. National Sales Meeting
    • The annual Sales Incentive trip
    • Mid-year U.S. Sales Meetings

    Organizes the logistics for VIP customer visits to ACIST Company Headquarters including travel, hotel accommodations, dinners, and all other logistics

    ACIST Physician Education Support – U.S. (10% of time)

    • Organizes the logistics for physician attendees to ACIST-sponsored onsite Physician Education Programs.
    • Organizes the logistics for customer travel to and from the program including flights, hotel accommodations, dinner arrangements, and pre-and post-logistics communications to the attendees.
    • Assists with online webinar physician education programs.

    Downstream Marketing Administrative Support (10% of time)

    Providing administrative support for a variety of key projects to support the Marketing Communications initiatives and processes, including support for the digital sales tool platforms, vendor/contractor invoicing, and contract management.

    Required Skills

    **Qualifications (Knowledge, Skills & Abilities): **

    Minimum

    • B.S. Communications, Marketing or 2 -3 years’ experience in marketing and trade show logistics and/ or event planning experience or a work history of coordination of complex schedules/activities with cross functional teams.
    • Well-developed interpersonal, written and spoken communication skills
    • Ability to work both independently and part of a team
    • Strong administrative skills
    • Ability to prioritize and handle multiple projects concurrently with conflicting priorities
    • High attention to detail and highly organized
    • Must have a “can-do” attitude and be flexible and responsive in a fast-paced dynamic environment
    • Ability to travel 20% of the time

    Preferred:

    • Working knowledge of Office Suite
    • Working knowledge of Cvent
    • Portfolio of graphic design projects
    • Experience in a customer facing environment, preferably in the medical device industry.

    Required Experience

  • Qualifications

    **Qualifications (Knowledge, Skills & Abilities): **

    Minimum

    • B.S. Communications, Marketing or 2 -3 years’ experience in marketing and trade show logistics and/ or event planning experience or a work history of coordination of complex schedules/activities with cross functional teams.
    • Well-developed interpersonal, written and spoken communication skills
    • Ability to work both independently and part of a team
    • Strong administrative skills
    • Ability to prioritize and handle multiple projects concurrently with conflicting priorities
    • High attention to detail and highly organized
    • Must have a “can-do” attitude and be flexible and responsive in a fast-paced dynamic environment
    • Ability to travel 20% of the time

    Preferred:

    • Working knowledge of Office Suite
    • Working knowledge of Cvent
    • Portfolio of graphic design projects
    • Experience in a customer facing environment, preferably in the medical device industry.
  • Locations
    Baltimore, MD • Neenah, WI