Job Description

The Opportunity:

Mattel is seeking an Associate Marketing Manager based here at our worldwide headquarters in El Segundo, CA on our Target Omnichannel Retail Marketing Team. This position will support the development of the Target Omnichannel Retail Strategy and manage the day-to-day operations on behalf of the IPS (Infant Preschool) category. This role will collaborate and develop deep partnerships with key internal and external stakeholders at Mattel (Sales, Brand Marketing, Shopper Insights, PR, National Media, DEG, Creative Services, etc.) and Target (Buyers, Planners, Marketing/Merchandising, Media Group, etc.).

What Your Impact Will Be:

1. Strategy/Planning

• In partnership with the Sr Manager & Sales Lead, develop, socialize, and execute full-year strategic growth marketing/promotional plans for IPS brands (Fisher Price and Mega) on the Target account by collaborating with Marketing and licensor/outside vendors. These promotional plans are focused with a digital-first lens but executed across both channels.
• Champion activation of innovative Initiatives on Target which will drive business revenue, growth, and stimulate shopper engagement
• Supports the multifunctional sales planning process partnering with Sales Management, Ecommerce teams, Insights, Marketing and Finance. This includes the assisting in the development of account strategies, demand generating marketing programs, business planning calendars, facilitating marketing meetings and profitability analysis.
• Manage customized/exclusive product requests for the account to drive incremental volume via meaningful differentiation.
• Participates in customer business reviews by performing business analysis, translating findings into actionable insights, and developing impactful presentations to deliver fact-based recommendations. Develops omni-channel marketing activities & assists in asset/content coordination to positively impact online/in-store sales, profitability and customer experience across the account.
• Drive in-store and online merchandising initiatives based on insights and collaborations with Sales, Marketing and Target Merchandising

1. Analytics

• Seeks out new or leverages all possible existing data to perform deep-dive analysis and identify account business opportunities and track omni-channel marketing levers ROI/KPIs
• Completes full analysis of promotional programs throughout their life cycle including development, justification and expected return based on sales/POS and consumer data, sell-in positioning, and post-program evaluation. Reports out findings to internal and external stakeholders
• Maintain promotional database and tracking of yearly promotions through online platform. Ensure accuracy of data.
• Develop and maintain a 12-month promotional calendar of Target activations

1. Relationship Management

• Manages the relationship with the licensor; ensures on-time delivery of key programs
• Supports preparation of Planning Meetings with the customer; Responsible for scheduling, materials, and presentations
• Maintains excellent relationships with key account stakeholders (Marketing, Digital/Media team, etc., to influence and maximize promotional opportunities.
• Liaison with internal content team to support internal Target Scorecard/Dashboard metrics/processes.

Qualifications

What We’re Looking For:

• Bachelor's Degree required in Business, Marketing or related field. (MBA preferred)
• Minimum of 5 years’ experience in marketing, sales, eCommerce, business planning, category management, or related field.
• Proven Shopper Marketing and/or project management experience, including developing effective promotional calendars, activating sales programs, and measuring results.
• Proven selling and negotiation skills
• Experience working with top US retailers preferred, but not required
• Experience with Price and Feature Promotion Execution in eCommerce Channel
• Possess complex problem solving techniques/skills
• Excellent analytical skills necessary for profitability analysis and ROI projections yet also a creative thinker
• Excellent written, verbal and presentation skills necessary to present and communicate critical information and programs to retailers' management, senior management, marketing, sales and outside vendors.
• Understanding of trade promotion strategies with exceptional planning and organizational skills.
• Team Leader that is able to forge and maintain strong relationships with stakeholders
• Exceptional level of support, service, and teamwork with retailers, sales, marketing, and outside vendors to meet objectives and ensure smooth project management
• Strong knowledge of MS Office with particular emphasis in Excel and Power Point.
• Resilient - needs to demonstrate optimism and passion to continually focus and achieve goals.
• Goal-oriented and highly strategic
• A willingness and flexibility to travel

Personal Attributes Required

• Creative
• Resilient, self-motivator
• Collaborative
• Positive, can-do spirit
• Analytical
• Emotional Intelligence
• Speed
• Communication
• Accountability
• Strategic

The annual base salary range for this position is between $110,000 and $125,000
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
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