Certified Registered Dietician Nutritionist (RDN) and Certified Diabetes Care and Education Specialist (CDCES) is required - A minimum of 5 years’ experience working as an RDN in an industry or manufacturer role is required

The Healthcare Marketing Associate Manager will support the development and execution of marketing strategies and initiatives aimed at engaging healthcare practitioners (HCPs). This role involves managing key projects, coordinating cross-functional teams, and contributing to the creation of content and campaigns that promote the brand’s products and services. The ideal candidate will have a strong foundation in healthcare marketing and a passion for driving impactful HCP engagement.

Key Responsibilities:

• Support Marketing Strategy Execution: Collaborate with the marketing team to implement strategies targeting healthcare practitioners, ensuring alignment with business goals.
• Campaign Coordination: Assist in the planning, execution, and monitoring of marketing campaigns across multiple channels, including digital, email, social media, and events.
• Content Development: Contribute to the creation of educational and promotional content, such as newsletters, brochures, presentations, and digital assets, tailored to HCP audiences.
• Stakeholder Collaboration: Work closely with internal teams, including sales, product, and medical affairs, to gather insights and ensure consistency in messaging.
• Vendor and Agency Management: Coordinate with external vendors and agencies to produce high-quality marketing materials and ensure timely delivery of projects.
• Event Support: Assist in the planning and execution of HCP-focused events, such as webinars, conferences, and workshops, including logistics, communication, and follow-up.
• Market Research: Conduct research on industry trends, competitor activities, and HCP needs to provide insights that inform marketing strategies.
• Performance Tracking: Monitor and report on the performance of marketing initiatives, providing analysis and recommendations for continuous improvement.
• Regulatory Compliance: Ensure all marketing activities and materials comply with relevant healthcare regulations and company policies.
• Budget Assistance: Support budget tracking and management for assigned projects, ensuring efficient use of resources.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Certified Registered Dietician Nutritionist (RDN) and Certified Diabetes Care and Education Specialist (CDCES) is required
• A minimum of 5 years’ experience working as an RDN in an industry or manufacturer role is required
• Familiarity with healthcare marketing regulations and compliance standards.
• Strong project management skills, with the ability to manage multiple tasks and meet deadlines.
• Excellent written and verbal communication skills, with an eye for detail.
• Proficiency in marketing tools and software, such as CRM, marketing automation, and analytics platforms.
• Ability to analyze data and generate actionable insights.
• Strong interpersonal skills, with the ability to collaborate effectively across teams.

Preferred Certifications:

• Certified Medical Marketing Professional (CMMP) or similar certification.

Work Environment:

• This role is primarily office-based, with occasional travel for events and meetings with healthcare practitioners as needed.