Job Description

The Associate Product Marketing Manager will drive go-to-market strategies, product positioning and messaging to ensure the success of Momentus venue and event management platforms. You’ll be at the intersection of product, sales, and marketing, playing a pivotal role in driving customer acquisition, upsell campaigns and retention.

Key Responsibilities

Market Research and Insights

• Collaborate with teammates to conduct market research, segment the market and understand customer pain points, goals, challenges, buyer personas, industry trends, and competitive landscape and develop Ideal Customer Profiles (ICPs).
• Identify opportunities to differentiate our software and meet customer pain points.

Positioning and Messaging

• Develop clear, compelling product positioning and articulate our value proposition to target personas – event managers, operations, sales and finance teams at world-class venues.
• Collaborate with the marketing team to produce infographics, videos, customer success stories, webinars, blog posts and sales enablement tools.
• Develop engaging website content that improves lead generation.

Go-to-Market Strategy

• Lead product launches, ensuring cross-functional alignment across product, sales, solution engineering, services, RevOps and marketing teams.
• Define and execute go-to-market plans for new features and product updates.
• Create compelling campaigns to prospects and customers that drive adoption and engagement.

Sales Enablement

• Provide the sales team with resources to effectively communicate product value – pitch decks, sell sheets, infographics, videos and battlecards.
• Train sales teams on product positioning and differentiation strategies.
• Ability to organize sales enablement resources (SharePoint, Brandfolder, etc.).

Performance Analysis

• Track and analyze key metrics to measure the success of marketing initiatives.
• Use data insights to iterate on strategies and inform future campaigns.

Qualifications

• 5+ years of product marketing experience in B2B SaaS.
• Excellent written and storytelling skills. We serve the live entertainment industry and want to engage our audience with compelling stories!
• Proven experience with go-to-market strategies and product launches.
• Strong understanding of customer segmentation and buyer personas.
• Proficiency in HubSpot and analytics platforms.
• Ability to thrive in a very fast-paced, collaborative environment.

Preferred Skills

• Experience working in the event management or venue operations industry is a plus.
• Passion for live events.

Additional Information

Join our dynamic team and enjoy benefits that truly empower you:

Exceptional 401k Match: We've got your financial future covered. Enjoy an 80% match of the first 10% deferral up to 8K.

Unlimited Time Off: Rest and recharge on your terms. While there's no limit, we recommend a minimum of 15 days off because your well-being matters.

Paid Parental Leave: Celebrate life's milestones and bond with your new bundles of joy. We're there for you during those precious moments.

No Dress Code: Smart, independent people like you choose what they wear.

Flexible Career: We believe in work that works for you. Get the job done where and when you work best. It's about winning at life by loving your job.

️ Two tickets valued up to $500 to attend events hosted by our valued customers, fostering strong relationships and industry connections.

CEO Impact Award: Recognizing our employees' dedication to our values with a custom pair of shoes as a token of appreciation for their commitment.

Professional Development: Unlock unlimited training opportunities through LinkedIn Learning to sharpen your skills and advance your career.

Love Your Job, Win at Life: When you love what you do, every day feels like a victory. Join us and embrace a career that's worth celebrating.

*All your information will be kept confidential according to EEO guidelines.

At Momentus, we cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

At Momentus, we cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Momentus is an equal opportunity employer and does not discriminate based on race, religion, national origin, age, sex, gender identity, disability, sexual orientation, marital status, or any other basis protected by law