Job Description

The Audience Engagement Manager helps contribute to the expansion of our key VIP audiences across a multitude of events through a variety of different channels (email, social, phone and in-person). The key focus is generating new VIP attendees to ensure we are servicing our sponsors, assisting with the generation of new leads for delegate sales and sponsorship and taking responsibility for the delivery of sponsorship items such as 1-to-1 meetings and private briefings.

Areas of responsibility and accountability

• Contribute to the expansion of the audience within the events that you work on (VIPs and key influences) using email, research, relationship building and your network.
• Utilising email design best practice and our ‘Tone of Voice’ copywriting principles to maximise conversions.
• Liaise with the wider Audience Engagement team, conference producers, sales team members, marketing, speakers and sponsors to identify key industry community members and VIPs to invite to our events.
• Contact selected, qualified individuals to discuss and confirm attendance and secure their participation in various structured networking and/or social formats.
• Ensure VIP confirmations are logged and uploaded to the system (Visit/SAP)
• Meet audience and facilitation targets, as agreed by the Head of Audience Engagement.
• Meet and greet VIPs onsite at each event, ensure they are looked after, and participate in the proposed networking/social/sponsored programs.
• Ensure that VIPs have a superior customer experience pre-event, onsite and post-event.
• Build strong relationships with VIPs to create brand commitment and loyalty.
• Ensure successful delivery of private functions such as VIP Dinners, Breakfast Briefings, and 1-to-1 Meetings
• Conduct research with audience to collect feedback and suggest improvements pre-event, onsite and post-event.
• Help develop the online community through digital media channels.
• Work closely with VIPs to understand their needs, who they want to meet, what they want to know.
• Validate the eligibility of incoming requests for VIP (and other key stakeholder) passes. Check with Senior if unsure of eligibility.
• Keeping year on year tracker updated and sharing weekly updates with production, Head of Audience & BSD.
• Assisting with training of new or less experienced colleagues
• Taking on extra projects to help drive new initiatives within the Audience Engagement team

What They Produce

• High quality VIP email campaigns to contribute to the expansion of our key audiences
• Growth in our databases from own research
• Regular retention emails, social media outreach and social media posts
• Invitations to sponsored sessions (such as private briefings and 1-on-1 meetings)

Decisions

• Day to day decisions on VIP email campaigns, made independently with limited review
• Proactively come up with new ideas and improved ways of working

Interacts with

• Wider Audience Engagement team
• Internal colleagues in event production, operations (delivery), marketing, digital marketing & sales
• Marketing Director to request data for specific campaigns
• Our VIP audiences, event speakers and sponsors

Measure of Success

• Achievement of VIP campaign targets per project, including:
  • VIP numbers
  • Retention of VIPs confirmed vs shows onsite
  • Deliverable/facilitation targets met
  • Assisting overall event team in ensuring revenue and GP achieved per event

Qualifications

• 1+ Year experience within events or related industry knowledge (finance)
• Can complete responsibilities independently to a high standard

Knowledge & Skills

• Completing role responsibilities at a faster and higher standard and competent in all aspects of role.
• Ability to train and mentor less experienced colleagues
• A strong verbal and written communicator who can confidently liaise with all levels internally and externally
• Excellent copywriting skills
• Willingness to learn and ability to demonstrate creativity with impactful results
• Detail-oriented and extremely organised
• Confident using Microsoft Excel, Word, Outlook
• Adaptable to change and a fast-paced environment
• Positive can-do attitude.
• The pay range for this role is $74,000-$78,000
• This role will expire 4/20

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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