Job Description

Informa Connect is looking for an energetic and performance-orientated Audience Marketing Coordinator to drive audience, retention and growth for our foodservice portfolio. If you are entrepreneurial, data-focused and able to work across different marketing channels to increase awareness and engagement, this is the job for you.

The Audience Marketing Coordinator, in alignment with our Marketing team leads, will be responsible for deploying multi-channel audience marketing campaigns to increase awareness, engagement and retention for the foodservice media brands and subscriptions.

Job Description

The Audience Marketing Coordinator will be responsible for the execution of marketing programs that drive audience acquisition, engagement, and retention for our foodservice media brands.

The ideal candidate will be organized and data-driven, with a strong track record of using content marketing tools and analytics to drive audience, leads and engagement. This position reports into the portfolio’s Audience Marketing Director and requires use of our marketing tech stack to execute various cross-channel marketing campaigns.

Primary responsibilities:

• General administrative audience data and marketing support of the foodservice media portfolio
  • Manage digital audience database updates to maintain email list health and compliance with privacy regulations
• Content Marketing: using relevant, engaging content to attract and nurture audience through the subscription journey, including acquiring new subscribers and nurturing our existing database
  • Partner with Marketers to copywrite and execute on a wide range of digital and email campaigns to drive awareness, interest and engagement (including creation of email campaigns, landing pages, and reporting on results)
  • Within email/marketing automation system, create and deploy emails, landing pages, and forms; construction and maintenance of automated campaigns and programs (e.g. nurture email series, re-engagement, subscription updates, sweepstakes, re-qualification emails, digital editions)
  • Build and activate audience segments within the marketing automation and customer data platforms
  • Liase with agency partners to execute third-party marketing campaigns via social, display, and SEM as part of overall audience acquisition strategy
  • Create, update, and maintain campaign reporting documents and identify key learnings
• Learning and communicating email marketing best practices with other teams
• Leveraging data and analytics tools to report on audience growth and performance
• Collaborating with the overall team to offer suggestions and expertise in new audience strategies

Qualifications

• Minimum of 1-2 years experience in marketing or audience development, ideally within an B2B media/digital landscape
• A "can-do" attitude, with a desire to extend existing skills and be a problem solver
• An aptitude for learning new software and technologies
• Demonstrable experience in marketing campaign execution and meeting deadlines
• Exemplary organizational and prioritization skills - Project oriented with an attention to detail
• Excellent collaboration and communication skills; written, verbal, presentation.
• Proficient in Microsoft Office Suite, especially Excel

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Compensation for this position is between $60,000 - $65,000
• This Job advertisement will expire on 01/21/25

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

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