Job Description
As a thought leader liaison (TLL) working on the Aurinia team you will be empowered to work closely with rheumatology and nephrology leaders, strategic accounts and academic medical institutions to ensure cross functional commercial resources are applied appropriately. TLLs are responsible for developing and executing non-sales educational and engagement strategies, focused on improving kidney health in lupus nephritis and enhancing interactions with key thought leaders and local societies regionally.
The primary areas of focus include thought leader engagement, company and brand advocacy development, understanding local and regional challenges with co-management and access to care, capturing market insights, liaising with marketing and coordinating thought leader engagements with identified senior management. TLLs will also work with local patient and state societies in coordination with the patient advocacy manager. All TLL interactions are consistent with commercial compliance, legal and regulatory guidelines. TLLs will work cross-functionally with colleagues in Marketing, Medical Affairs, Sales, and Market Access, Patient Services, etc. The attributes that are critical for success include collaboration, communication, planning, and the ability to execute tactical initiatives, build advocacy and provide timely feedback.
PRIMARY RESPONSIBILITIES
- Align with cross-functional teams and orchestrate resources as they relate to key thought leaders
- Conduct substantive business discussions relating to diagnosis, disease state, on-label product information and general corporate overviews
- Execute the lupus nephritis strategy for non-sales thought leader engagement activities using a customer-centric and patient centric needs-based approach with respect to key thought leaders
- Develop a regional thought leader engagement strategy by identifying, profiling, cultivating and maintaining long-term relationships with KOLs
- Identify and maintain an understanding of lupus and lupus nephritis thought leaders within the rheumatology and nephrology communities
- Collaborate and communicate cross-functionally order to ensure strategic and tactical cohesiveness internally
- Act as a liaison between thought leaders and internal cross-functional teams
- Assist with thought leader development by building company and brand advocacy, including speakers developing and training
- Appropriately gather market intelligence and information to support overall business strategy and provide timely relevant feedback cross functionally
- Providing advisory board participant recommendations and attending advisory boards where needed
- Act as a coordinated, single point of contact to resolve issues when directed
- Follow and be knowledgeable of all relevant laws, regulations and corporate policies governing all activities
THOUGHT LEADER ENGAGEMENT AT NATIONAL AND REGIONAL CONFERENCES
- Plan and execute key thought leader engagements, advocacy engagements, and senior executive encounters at local, regional and national conferences, POAs in field engagements, and other venues as directed
- Present at conferences and identify sponsorship opportunities when appropriate
- Manage local budget in conjunction with Regional Director
IDENTIFICATION OF AND ENGAGEMENT WITH SPEAKER BUREAU OPERATIONS AND CONTENT
- Assist with on-label TL speaker onboarding, including identification and/or training/coaching of promotional speakers with approved slide decks and materials
- Help to compliantly train speakers on approved promotional slide decks, and assist with completion of annual compliance training
- Attend live HCP TLLs regional programming to observe, coach, and remediate the speaker where necessary to ensure compliant execution of content
- Work with marketing on new content creation and existing content updates, as well as, new and innovative programing ideas
- Manage monthly reporting on approved Speaker Program KPIs. Serve as the single point of contact for speaker logistic / scheduling and working cross functionally to ensure appropriate communication