About the company:

We create and provide educational experiences through traditional in-person learning, innovative virtual reality schools, and our exclusive VR-based student field trips and programs. All implement our rigorous, time-tested liberal arts and sciences curriculum, giving families the high-quality options and choices that best suit their lifestyle and student's needs. We also serve the education community at large, with branches specializing in education management services, curriculum development, teacher certification, and professional learning. Our goal is to develop innovative and effective tools and resources to better serve and advance the field of education and to make classical education available to every family.

The Opportunity:

The B2B Marketing Specialist is responsible for implementing innovative campaigns for our B2B departments for lead generation. This position will work collaboratively with our sales teams to identify needs and craft messaging. Duties for this position include but are not limited to researching target audience, identifying competitors, creating collateral for print materials, case study creation, whitepaper creation, support with strategic partnerships, website support, social media management, event support, leading public relations initiatives, and advertisement management. This position will also support internal OptimaEd teams with content creation including but not limited to our OptimaEd Corporate Brand needs, People Operations and more.

Essential Duties:

• Lead content creation efforts for B2B sales teams.
• Create case studies, testimonials, whitepapers and brochures.
• Create content for promotion on social media, website and strategic partner pages.
• Support sales team with event appearances and logistics.
• Write press releases to share news on all OptimaEd B2B activities and storylines.
• Conduct market research to identify target audience trends, competitor offerings and demographic data
• Collaborate with sales, marketing and other professionals to coordinate brand awareness and marketing efforts.
• Create goals and objectives to approach target audiences through appropriate marketing channels.
• Support internal OptimaEd departments with content creation.
• Undertake other duties and responsibilities as assigned by the Director of Marketing.

Job Requirements:

• A Bachelor’s Degree required
• 3-5 years of experience preferred
• B2B Marketing experience on technology products preferred
• Experience with HubSpot CRM preferred
• Thorough understanding of marketing elements - including traditional and digital marketing such as SEO, social media management, advertising, and market research
• Must be strategic, possess a strong attention to detail and have exceptional organization
• This person must have the ability to work within deadlines and manage multiple tasks while portraying a positive attitude
• Residence in Atlanta, Georga or Southwest Florida preferred.

Working Conditions:

• Fast-paced environment.
• Remote work with frequent local travel for events and tours

Position Type/Expected Hours of Work:

• This is a full-time position; however, this position can seasonally require longer hours and occasional weekend work.

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.

The organization is an equal opportunity employer. The organization is committed to providing equal opportunity for all individuals in all areas of recruitment, selection, placement, training, assignment, transfer, compensation, benefits, discipline, retention, and promotion. The board commits itself to the policy that there shall be no unlawful discrimination against any person because of race, color, religion, age, sex, national origin, or disability. All decisions with regard to employment shall be in compliance with applicable state and federal laws.