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Digital Marketing Specialist

BXB Media LLC

Digital Marketing Specialist

Rochester Hills, MI
Full Time
Paid
  • Responsibilities

    BxB Media

    We collaborate with HVAC and other home services professionals to build great brands and help them grow. We believe that not only does our company culture directly impact the lives of our employees, it also has a profound impact on the quality of work we provide to our clients.

    People who enjoy working hard in a fast-paced, remote environment will thrive here. Being able to work under pressure but also know when to ask for help are necessary skills. At the end of the work week, you should be able to feel a sense of satisfaction because you know you worked hard as part of a supportive, creative team and that you made a difference by helping our clients move their business forward.

    This is a full-time, salary position with Success Fees.

    Check us out online: www.bxbknowshvac.com

    Job Summary

    We are looking for a Digital Marketing Specialist who is highly productive while working independently and as part of a team and provides excellent customer service and communication with clients and BxB team members. You will be working directly with clients to develop their websites and continuously enhance their online presence. You will communicate and collaborate with BxB team members across departments to accomplish agreed upon client marketing goals.

    Responsibilities

    Manage client relationships to understand goals and strategize marketing initiatives.

    Create annual marketing plans that fit clients' budgets and goals.

    Communicate the specifics of the BxB Media programs and add-on services available to clients.

    Respond to all client communications and keep detailed records.

    Coordinate with support team to manage client tasks and monitor work flow in Notion.

    Approve email campaigns and other initiatives in Page Proof.

    Coordinate website build process with internal team and clients.

    Manage website refreshes.

    Design and analyze SEO, KPIs and other measurements to determine best course of action.

    Update Google Business Profile and Google Local Service pages.

    Monitor tools such as SEM Rush, STAT and KPI to maximize peak performance.

    Read the client mood and address potential concerns proactively.

    Oversee blog posting.

    Complete monthly reporting.

    Qualifications

    2-year degree in digital marketing or combination of education and experience

    Marketing account management experience

    Ability to analyze data and key performance indicators

    CRM database experience

    High communication skills via phone and email

    Customer service focused

    Innovative, curious, and highly motivated

    HVAC or similar industry experience desired

    Google certifications desired

    Benefits

    Health insurance Blue Cross / Blue Shield 100% paid of basic plan for employee, 4 plans available

    Vision and dental insurance, 50% paid for employees

    13 days paid time off (104 hours)

    6 paid holidays

    401k with up to 4% match, eligible after year 1

    Short and long-term disability

    $20,000 Term life insurance benefits

    Eligible to add group life and accidental insurance

    Work from Home Allowance

    This is a remote position.