Job Description

Job description

BARRETT PLASTIC SURGERY IS A HIGH-PROFILE PLASTIC SURGERY PRACTICE AND MEDICAL SPA, LOCATED IN THE HEART OF BEVERLY HILLS WITH EXPANDING LOCATIONS IN ORANGE COUNTY AND CALABASAS. WE ARE LOOKING FOR AN ENTHUSIASTIC, ENERGETIC, AND EXPERIENCED  MARKETING MANAGER TO LEAD OUR GROWING IN-HOUSE MARKETING TEAM. WE BELIEVE IN BIG IDEAS AND CHALLENGING OUR INDUSTRY ‘NORM’! WE ARE LOOKING FOR A HIGHLY MOTIVATED SELF-STARTER WHO EMBODIES A PASSION FOR GROWTH UNSEEN IN THE ESTHETICS INDUSTRY BEFORE.

Our ideal candidate is a strategic thinker who ensures that at every point, the Barrett Plastic Surgery and associated brands are presented at their very best.

This person has an incredible energy that motivates their team and partners and empowers those around them to shine. They feel comfortable building and executing projects big and small. They can confidentially review analytics, using data to support decision-making.

RESPONSIBILITIES

STRATEGY AND PLANNING

• Work in partnership with key stakeholders to build out the marketing strategy that encompasses all aspects of marketing (Websites, Social, SEO, PPC etc.)
• Lead multiple jobs simultaneously; managing and providing support to the other team members as needed.

SOCIAL MEDIA

• Manage content calendars across multiple platforms (Tiktok, Instagram, Onlyfans, Youtube, Facebook to name a few).

INFLUENCERS

• Create new Influencer relationships and negotiate contracts ensuring that each partnership is mutually beneficial.

CONTENT

• Manage content creation team to create dynamic, unique, and engaging content while ensuring all content has user journeys optimized for lead prospecting and conversion.
• Identify trends and create content that is outstanding within the plastic surgery field.

REPORTING AND ANALYTICS

• Reporting on all social media platforms, email performance, and lead generation identifying areas of opportunity and providing direction for improvement.
• Know how to gather and interpret data from all reporting platforms.

INTERNAL TEAM/ PROJECT MANAGEMENT OF EXTERNAL CONTRACTORS

• Grow our in-house Marketing team, coach our existing team, and recruit our future team members

• Create a workflow for key marketing projects that utilize our network of external contractors that support our Marketing strategy.

• Build out projects within Asana, assigning tasks as necessary and ensuring external contractors adhere to timelines.

• Assess contractor's output and performance on an ongoing basis ensuring that the group is working as efficiently and cost-effectively as possible.

BRANDING & REPUTATION MANAGEMENT

• Support consistent brand messaging and alignment through all patient touchpoints including digital, social, collateral, influencer partnerships, and events.
• Cross-collaborate with peers in other lines of business to achieve consistent brand messaging where appropriate.

QUALIFICATIONS

• 2+ years of professional experience within Marketing.
• Fluent in social media and marketing trends
• The perfect balance between strong analytical skills and data-driven thinking and creativity
• Strong written and verbal communication skills
• Enthusiasm for staying current with the latest trends and best practices in online marketing and measurement

Job Type: Full-time

Pay: From $60,000.00 per year

Company Description

Rapidly growing Plastic Surgery Practice, Medical Spa and two OR Ambulatory Surgical Center. Our team focuses on luxury service and quality natural results for our patients and visiting surgeons. Dr. Barrett is a board-certified plastic surgeon in Beverly Hills, California that specializes in aesthetic and reconstructive surgery of the face, nose and body. His passion is to provide natural looking results utilizing holistic approaches that produce minimal downtime. As The Natural Plastic Surgeon, he has developed detailed scar management protocols and closure techniques to reduce the appearance of scars for his patients.