Benefits:
Bonus based on performance
Flexible schedule
Opportunity for advancement
Paid time off
Wellness resources
We’re seeking a skilled Copywriter with a strong background in behavioral health, addiction treatment, and mental health topics. The ideal candidate is a strategic thinker, capable of writing clinically accurate and emotionally compelling content that ranks highly on search engines. You’ll collaborate with SEO strategists, editors, and healthcare professionals to create content that drives organic traffic and supports conversion goals.
Key Responsibilities
Research & Strategy
Conduct thorough keyword research and topic clustering based on SEO briefs
Stay updated with the latest in SEO trends and algorithm updates
Analyze SERPs and competitor content to find content gaps and opportunities
Content Creation
Write and optimize long-form articles, service pages, and blog posts (1,200–3,500 words)
Translate complex clinical concepts into accessible, reader-friendly content
Create content that aligns with EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) principles
Incorporate SEO best practices, including internal linking, structured headings, and semantic keywords
Editing & Optimization
Collaborate with editors to revise content for tone, accuracy, and clarity
Optimize existing content to improve ranking and engagement
Ensure all content adheres to brand guidelines, compliance and industry regulations (HIPAA, DSM-5 references, etc.)
Qualifications
3+ years of experience writing SEO content, with a portfolio focused on behavioral health or healthcare
Deep understanding of behavioral health topics (e.g., substance use disorders, dual diagnosis, trauma-informed care, evidence-based therapy models)
Strong familiarity with SEO tools like Surfer SEO, Ahrefs, or SEMrush
Excellent grammar, research, and storytelling skills
Ability to write both empathetically and technically
Comfortable with deadlines and managing multiple content projects at once
Experience working in or writing for treatment centers or mental health organizations
Knowledge of Google’s Helpful Content Update and how it affects content strategy