Behavioral Health Copywriter

Argon Agency

Behavioral Health Copywriter

West Palm Beach, FL
Full Time
Paid
  • Responsibilities

    Benefits:

    Bonus based on performance

    Flexible schedule

    Opportunity for advancement

    Paid time off

    Wellness resources

    We’re seeking a skilled Copywriter with a strong background in behavioral health, addiction treatment, and mental health topics. The ideal candidate is a strategic thinker, capable of writing clinically accurate and emotionally compelling content that ranks highly on search engines. You’ll collaborate with SEO strategists, editors, and healthcare professionals to create content that drives organic traffic and supports conversion goals.

    Key Responsibilities

    Research & Strategy

    Conduct thorough keyword research and topic clustering based on SEO briefs

    Stay updated with the latest in SEO trends and algorithm updates

    Analyze SERPs and competitor content to find content gaps and opportunities

    Content Creation

    Write and optimize long-form articles, service pages, and blog posts (1,200–3,500 words)

    Translate complex clinical concepts into accessible, reader-friendly content

    Create content that aligns with EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) principles

    Incorporate SEO best practices, including internal linking, structured headings, and semantic keywords

    Editing & Optimization

    Collaborate with editors to revise content for tone, accuracy, and clarity

    Optimize existing content to improve ranking and engagement

    Ensure all content adheres to brand guidelines, compliance and industry regulations (HIPAA, DSM-5 references, etc.)

    Qualifications

    3+ years of experience writing SEO content, with a portfolio focused on behavioral health or healthcare

    Deep understanding of behavioral health topics (e.g., substance use disorders, dual diagnosis, trauma-informed care, evidence-based therapy models)

    Strong familiarity with SEO tools like Surfer SEO, Ahrefs, or SEMrush

    Excellent grammar, research, and storytelling skills

    Ability to write both empathetically and technically

    Comfortable with deadlines and managing multiple content projects at once

    Experience working in or writing for treatment centers or mental health organizations

    Knowledge of Google’s Helpful Content Update and how it affects content strategy