Job Description

The MEDIA BUYER/PLANNER is a full time position. The MEDIA BUYER/PLANNER participates in the execution, management, billing and operations duties for multi-million dollar Direct Response Television (DRTV) media campaigns for multiple clients.

Duties include:

• Media Buying & Planning (DRTV)
  • Create and optimize media buys to drive maximum efficient performance which includes:
    • Gathering rates, communicating with sales reps, Negotiating rates  Accurately enter weekly buys into the CoreDirect buying software.
    • Execute buys including confirmation of orders, issuance of traffic instructions, and ordering commercial dubs for networks, as needed
    • Monitor clearance of buys and advise of any buys that are not clearing
• Reporting & Results Analysis
  • Run daily and weekly reports as required for each client.
  • Provide analysis of weekly results to buyer.
  • Assist in putting together quarterly results presentations for clients.
• Accounting
  • Review and approve invoices each month to meet strict reconciliation deadlines
  • Monitor clearance vs. budget for all campaigns; provide reporting as needed for accounting functions
• Data Management
  • Manage Daily Data posting of telemarketing files for web responses, spot detections and phone data into CoreDirect buying and reporting software
  • Provide specifications to call centers and web vendors for file formats required to post into CoreDirect.
• Traffic
  • Create and maintain toll free number assignment matrices and distribute to call centers and clients as needed.
  • Accurately enter traffic assignments into Core Direct
  • Assist with gathering, checking and entering post logs as needed.
• Additional Duties
  • Assist in any and all functions as needed to meet deadlines for the team.

Requirements:

• Experience in media buying/planning and/or knowledge of CoreDirect a plus.
• Bachelors degree in Marketing/Business/Accounting or similar
• Strong attention to detail
• Strong analytics mindset
• Good with numbers
• Strong organizational skills
• Ability to prioritize multiple tasks to meet deadlines
• "Can do” attitude – Works well in a team environment
• Good customer service skills
• Ability to work additional hours as needed to meet client deadlines

Software Skills:

• Proficient in Microsoft Excel
• Knowledge/experience with core direct buying software a plus

Company Description

Bluewater Media is a brand focused creative agency that utilizes branded direct response, brand integration and traditional advertising methods to introduce products to market. From a 36,000 square foot production studio in Clearwater, Florida Bluewater produces, develops and distributes direct response campaigns, commercials, television series, documentaries and films that integrate corporate branding as a methodology to inform, educate and motivate consumers to make product choices. Bluewater also provides integrated web design, web development, e-commerce solutions, as well as broadcast and digital media strategy and placement. Bluewater Media's goal is to make brands memorable and to use unique methods of media funding recapture and self-liquidating media to leverage the investment of clients to gain maximum product penetration in the marketplace. For more information, visit www.bluewater.tv. Bluewater provides equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, color, religion or creed, gender, sex (including pregnancy), national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, and physical or mental disability, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.