Benefits:
Competitive salary
401(k) matching
Dental insurance
Health insurance
Paid time off
Main Line Brands is a multi-brand franchisor that helps people own and operate businesses across three brands. In this role, you will focus on the Mosquito Authority Brand and its sister company, Pest Authority. The brand manager will work with independently owned and operated Mosquito Authority and Pest Authority locations to ensure their successful marketing efforts. This role is a liaison between the organization's marketing function, which operates similarly to an internal marketing agency, and our franchisees, essentially our clients. You will help each franchisee with anything supporting their marketing efforts, from assisting with uniforms or trade show booths to helping with their websites. You may have some opportunities to provide presentations to the network of franchisees. This is a strategic and consultative role.
Responsibilities
Answering marketing tickets from franchisees
Develop marketing strategy and annual calendar with supporting content
Content creation for the franchise system primarily focused on email marketing
Manage a bi-weekly newsletter to franchisees
Maintain brand-level social media on Facebook, YouTube, Instagram, and LinkedIn, including monitoring and responding.
Ensure digital properties, including Google My Business and Facebook accounts, are correctly structured in a parent-child relationship between the brand and locations
Assist franchisees with location-specific marketing initiatives
Monitor KPIs and proactively reach out to help franchisees to develop a plan to improve KPIs.
Project management across brands and complex projects
Assistance with a variety of projects on an as-needed basis
Provide education to franchisees on marketing
Requirements
Customer service experience is required. Agency customer service experience is a plus.
As a Brand Manager, you'll need to be highly responsive. The fast-paced nature of the role requires you to be quick to address marketing tickets from franchisees and to proactively reach out to help them develop plans to improve their KPIs.
Reliability is key in this role. You'll need a proven track record of thorough follow-through to ensure that marketing strategies and content are developed and implemented effectively.
Project management skills
Functional knowledge of digital marketing, including social media, SEO, PPC, email marketing, and web development.
Working knowledge of Google Business Profile
Strong written communication skills
Leadership skills
Presentation skills, including developing decks and presenting them
Ability to multitask
Flexibility to work on a variety of different projects. (e.g., one day, you might be writing email copy, and the next day, you may be developing a shot list for a video shoot)
Willingness to do repetitive tasks like loading email templates for every location
Preferred
Digital marketing or web development experience
Agency experience
Franchise experience
Journalism degree or proficiency in AP Style
Project management certification or agile
Copywriting skills
Graphic design skills
Content strategy
Experience with Marketing Pro or other email marketing automation platforms
Entrepreneurial spirit
Interest in learning and growing with the brand
Intrapreneur
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to The Mosquito Authority / The Pest Authority Corporate.