Benefits:
401(k)
Bonus based on performance
Company parties
Competitive salary
Dental insurance
Health insurance
Opportunity for advancement
Paid time off
Training & development
About Us:
Position Overview:
As a Branding Manager with Web Development Expertise, you will be responsible for overseeing and executing all branding efforts across various digital and traditional channels. You will play a crucial role in defining and implementing our brand strategy while ensuring that the web presence reflects our brand vision. Your expertise in web development will allow you to manage web-related branding elements, ensure optimal user experiences, and collaborate with our development teams to create cohesive, visually engaging digital assets.
Key Responsibilities:
Brand Strategy & Management:
Develop and implement brand strategies that align with company goals and vision.
Maintain consistency of the brand across all channels, including digital, print, and media.
Oversee the creation and execution of branding guidelines, ensuring consistency across all platforms and materials.
Web Development & Branding Integration:
Collaborate with the web development team to ensure the website and digital assets align with branding guidelines.
Develop user-centric designs and ensure that the website reflects the brand’s identity through design, content, and user interface (UI) principles.
Optimize website performance and implement SEO strategies in line with branding objectives.
Design & Visual Content:
Work closely with designers to create and update web assets such as banners, landing pages, and other digital content.
Ensure a seamless brand experience across all customer touchpoints online, including social media, emails, and the website.
Cross-functional Collaboration:
Partner with marketing, development, and content teams to ensure cohesive branding across all digital campaigns.
Provide creative direction and web development guidance for digital marketing initiatives, email campaigns, and social media efforts.
Analytics & Reporting:
Track and analyze brand performance metrics (e.g., website traffic, engagement, conversion rates) and adjust strategies as needed.
Stay up-to-date with web development trends, branding techniques, and digital marketing innovations to keep the company’s brand strategy fresh and competitive.
Required Qualifications:
Experience:
5+ years of experience in branding, marketing, or web development.
Proven experience in managing digital projects, particularly in web development and online branding.
Experience with developing fortune 500 company brands and copywriting.
Experience with creating pitch decks and proposals.
Skills & Expertise:
Strong understanding of branding principles, user experience (UX) design, and web design.
Proficient in web technologies (HTML, CSS, JavaScript) and experience with CMS platforms (e.g., WordPress, Shopify).
Experience with design software (e.g., Adobe Creative Suite, Figma, Sketch).
Solid understanding of SEO principles and web analytics tools (e.g., Google Analytics, SEMrush).
Creative & Strategic Thinking:
Ability to think both strategically and creatively, blending brand vision with technical implementation.
Strong problem-solving skills and the ability to lead a team to execute complex projects.
Communication & Collaboration:
Excellent communication and interpersonal skills to work effectively with cross-functional teams.
Proven ability to manage multiple projects, prioritize tasks, and meet deadlines.
Preferred Qualifications:
Experience with front-end frameworks (e.g., React, Angular) and web development best practices.
Familiarity with A/B testing and optimization techniques for web performance.
Knowledge of e-commerce platforms and the integration of branding strategies into online shopping experiences.
Benefits:
Competitive salary and benefits package.
Opportunities for professional development and continuous learning.
Flexible work schedule and remote work options.
Collaborative and innovative work environment.