Benefits:
401(k) matching
Bonus based on performance
Dental insurance
Health insurance
Paid time off
Vision insurance
Accelerated Graphx
Position Title: Business Development Representative Reports To: Manager
Key Responsibilities:
Business Prospecting and Lead Generation
Identify potential business clients in the local market (and beyond, if applicable) through cold calling, networking, research, and referrals.
Conduct business-to-business (B2B) outreach, visiting businesses in person, or making calls to introduce print shop services.
Qualify leads by understanding the unique needs of different businesses and identifying opportunities to offer relevant print services (banners, car wraps, vinyl installation, sublimation, screen printing, embroidery).
Build and maintain a weekly robust pipeline of prospects to ensure a steady flow of new opportunities.
Client Acquisition and Relationship Building
Present and promote print shop products and services to prospective clients in a clear and compelling way.
Create customized proposals or presentations based on client needs, emphasizing the value of high-quality print solutions for their business (e.g., signage, custom apparel, vehicle wraps, promotional items).
Develop long-term relationships with business clients by understanding their unique needs and offering ongoing print solutions.
Collect business information (such as company name, contact details, and order specifics) and ensure proper order forms are provided.
Marketing and Promotional Activities
Assist in the creation of marketing materials (e.g., brochures, flyers, email campaigns, social media content) to promote products and services to potential clients.
Develop strategies for local advertising, including direct mail, digital marketing, and participation in trade shows or business events.
Identify and leverage partnerships with complementary businesses to cross-promote services and expand the client base.
Sales and Revenue Growth
Work closely with the manager to set and meet sale targets for new business and revenue growth.
Maintain up-to-date knowledge of all products and services offered by the print shop, ensuring that clients receive accurate information about available offerings.
Use DecoNetwork to track leads, client interactions, and sales progress.
Client Needs Assessment and Product Recommendations
Conduct needs assessments for businesses to understand their specific print requirements (e.g., large-scale signage, promotional products, custom apparel).
Provide product recommendations based on the client’s needs, recommending relevant services like vehicle wraps, vinyl installations, custom signage, apparel printing, and more.
Proactively suggest special promotions, seasonal products, or services that could be relevant to a business’s marketing or branding efforts.
Networking and Market Expansion
Attend networking events, conferences, and business expos to build relationships and promote the print shop’s services.
Leverage community connections to secure opportunities for the print shop to serve new sectors or businesses.
Reporting
Maintain detailed records of all prospecting efforts, client interactions, and sales activities.
Submit regular reports to management on business development activities, successes, and challenges.
Ensure that all client paperwork (contracts, order forms, quotes, etc.) is properly filed and up-to-date.
Team Collaboration
Collaborate with the production and design team to ensure seamless service delivery to clients and to stay aligned with business objectives.
Provide feedback from clients to the team to improve services and products.
Skills & Qualifications: Sales Experience: Proven track record in B2B sales or business development, ideally in the print, advertising, or promotional product industries.
Strong Communication Skills: Ability to confidently present and explain services to potential clients in a persuasive and professional manner.
Marketing Knowledge: Experience in creating and executing marketing campaigns, both traditional and digital.
Relationship Building: Ability to establish and maintain strong, long-term client relationships.
Organizational Skills: Detail-oriented with the ability to manage multiple leads, clients, and orders efficiently.
Product Knowledge: In-depth understanding of print products and services, including signage, vehicle wraps, apparel printing, sublimation, and other offerings.
Tech-Savvy: Comfortable using CRM systems, email marketing tools, and other software to track leads, manage relationships, and report on sales activity.
Self-Motivated: Driven to meet sales goals and thrive in a competitive, target-driven environment.
This Business Development Representative role is designed to focus on generating new business, increasing revenue through client acquisition, and supporting marketing efforts to grow the print shop’s presence and customer base.