Job Description
The Business Development Manager (BDM) is a full-time, exempt position responsible for building and growing the Hotaling & Co. brands by engaging key on-premise and off-premise accounts. This role focuses on cultivating and managing key account relationships, driving quality distribution, securing menu placements, and delivering staff training sessions and specialty events for the portfolio. The BDM will primarily cover the Miami and Fort Lauderdale areas, with a secondary focus on West Palm Beach, Naples/Fort Myers, and Key West. Regular travel within the region will be required to maintain consistent service and foster continued growth.
The ideal candidate will have experience in wine, spirits, and/or hospitality, with a proven ability to build strong client relationships and drive brand success.
Salary range: $75-90k base
Reporting
The BDM reports directly to the Regional Sales Manager, Southeast.
Key Roles:
Distribution and Key Account Management
- Accountable for driving high quality distribution of HAC brands in identified target accounts and developing new prospects within assigned territory.
- Call on key accounts on an ongoing basis to review our brand priorities, execute events to drive sales at account level, and train account staff on brand attributes and selling points.
- Secure back-bar distribution, visibility and impactful menu placement plan in target accounts to enhance consumer pull and rate-of-sale.
- Guide accounts in effective merchandising through proper shelf management and brand visibility and ensure brand marketing materials and displays are utilized within your assigned account base.
- Responsible for developing and maintaining sustainable records of sales achievements/quotas and an organized list and plan for both on and off premise accounts.
Relationship Development
- Build and maintain effective business relationships with the trade, bartending community, distributors, gatekeepers and local market influencers.
- Collaborate with distributor on brand and sales objectives, through ride-withs, team meetings, and general sales meetings.
Education and Training
- Conduct product education / samplings, educate store personnel and consumers and complete post sampling recap.
- Develop and manage spirits master classes for key accounts and consumers, ensuring we are top of mind in the mixology/ bartending community and within our top tier accounts (both on and off-premise).
**Events & Activation **
- Help source consumer and trade events to generate trial and awareness of our brands, while appropriately integrating the appropriate brand messaging and experience.
- Set up and attend brand building promotions, on premise and special events (retailer & consumer samplings, brand launches, cocktail contests, pairings, etc).
- Develop and promote specialty cocktails for brands, accounts, and PR efforts.
Local Market Insights
- Monitor and report competitive activity, brand movement, pricing, and distribution penetration and highlight opportunities to Marketing and Sales team.