Job Title: Business Development & Marketing Manager
Location: New York City (Hybrid)
Job Type: Full-Time
Salary: $90K to $100K Yearly
About
We are looking for Business Development & Marketing Manager with one of our direct client which is a leading cloud and cybersecurity systems integrator and technology consulting firm with a strong presence in the public sector, financial services, healthcare, and enterprise markets. As they drive toward their ambitious revenue goal for 2025, They seek a highly motivated Business Development & Marketing Manager to spearhead their sales growth, client acquisition, and brand positioning initiatives. This role will be instrumental in expanding their presence in key verticals—including Cloud, AI, and Security-driven solutions from Microsoft, Cisco, HPE, and other strategic partners.
Role Overview
The Business Development & Marketing Manager will play a critical role in executing growth strategy by driving revenue-generating opportunities, expanding market reach, and strengthening our brand’s impact. The ideal candidate will have a blend of strategic sales, marketing execution, and partner engagement experience to drive lead generation, conversion, and customer expansion.
Key Responsibilities
Business Development:
- Lead customer acquisition efforts across new verticals such as finance, energy, retail, and commercial enterprises.
- Develop and execute account-based sales strategies targeting enterprise, mid-market, and SMB clients.
- Cultivate strategic partnerships with Microsoft, Cisco, HPE, and other technology providers to co-sell and drive revenue opportunities.
- Work closely with sales teams to develop proposals, respond to RFPs, and close high-value deals.
- Identify and qualify leads through networking, industry events, and direct outreach.
- Organize and participate in industry events, webinars, and conferences to build connections, expand networks, and enhance brand visibility and thought leadership.
- Develop strong public speaking and relationship-building capabilities to effectively represent at events and key industry forums.
Marketing Strategy & Execution:
- Develop and execute go-to-market (GTM) strategies for Cloud, AI, and Security solutions.
- Lead digital marketing campaigns, including SEO, PPC, social media, and content marketing to generate leads.
- Oversee branding initiatives to position as a leader in the cybersecurity and cloud solutions space.
- Manage industry events, webinars, and conferences to enhance brand visibility and drive lead generation.
- Create sales enablement materials including case studies, white papers, and thought leadership content.
Pipeline Management & Reporting:
- Track and analyze sales performance metrics, reporting insights and progress toward revenue goals.
- Utilize CRM tools (such as Dynamics 365) to manage and track lead conversion and sales pipeline progression.
- Continuously refine sales and marketing tactics based on data-driven insights and competitive analysis.
Qualifications & Experience
- 5+ years of experience in business development, sales, and/or marketing within the technology or IT consulting sector.
- Proven track record of driving multi-million-dollar revenue growth through sales and marketing initiatives.
- Experience with B2B enterprise sales, government contracting, or technology partnerships is highly preferred.
- Expertise in digital marketing, lead generation, and brand positioning in the tech industry.
- Strong understanding of Cloud, AI, and Security solutions, particularly Microsoft, Cisco, and HPE.
- Excellent negotiation, communication, and relationship management skills.
- Familiarity with CRM and marketing automation platforms (e.g., Dynamics 365, HubSpot, Marketo).
What We Offer
- Competitive compensation with performance-based incentives.
- Opportunity to play a pivotal role in a high-growth, fast-paced technology company.
- Professional development and training in cutting-edge cloud, AI, and cybersecurity solutions.
- A collaborative, innovative, and diverse work environment.
- Health, wellness, and retirement benefits package.
How to Apply
If you are ready to be part of a high-growth company with a bold vision, we encourage you to apply. Send your resume and a cover letter outlining your experience in business development and marketing, and how you can contribute to our goals in 2025