Job Description

The Business Development Representative supports the growth of Unitek Learning’s Workforce Solutions Division by leading top-of-funnel outreach and creating persuasive, strategy-aligned content that drives conversations with healthcare and hospital leaders. This individual plays a pivotal role in shaping first impressions, fueling pipeline activity, and translating our value proposition into compelling narratives.

• Proactively identify and engage hospital executives, workforce leaders, and system decision-makers through targeted outreach (calls, emails, LinkedIn).
• Qualify and nurture prospects, book meetings for senior business development leads and supporting the deal handoff process.
• Contribute to territory development and pipeline strategy with market and account research.
• Manage pipeline data within HubSpot CRM, maintaining accuracy and responsiveness.
• Support business development campaigns, events, and conference follow-up.
• Write and refine messaging for outbound emails, executive briefs, and campaign materials.
• Create tailored sales enablement content (one-pagers, decks, talking points) for strategic hospital targets.
• Collaborate with internal subject matter experts to craft value-focused, compliant, and persuasive content.
• Research into healthcare workforce trends and integrate insights into content that resonates with hospital leadership.
• Contribute to internal knowledge libraries and playbooks to standardize best practices.

Qualifications

• Bachelor’ degree in business, communications, marketing, healthcare administration, or a related field is required, with a minimum of 5 years of experience in business development, sales, marketing, or communications (preferably in healthcare or education).
• Exceptional writing and editing skills.
• Strong research and strategic thinking abilities.
• Proficiency with CRM platforms (HubSpot preferred).
• Ability to manage competing priorities and thrive in a mission-driven, fast-paced environment.

Additional Information

We Offer:

• Medical, Dental and Vision starting the 1st of the month following 30 days of employment
• 2 Weeks’ starting Vacation per year. Increasing based on years of service with company
• 12 paid Holidays and 2 Floating Holiday
• 401K with a Company Match
• Company Paid Life Insurance at 1x’s your annual salary
• Leadership development and training for career advancement
• Tuition assistance and Forgiveness for you and your family up to 100% depending on program