Job Description

As PR & Celebrity Specialist, you work with the Regional Communications & Marketing Manager, developing regional strategies to drive brand awareness, increase media coverage and engagement and grow brand affinity, in line with the Global and Regional objectives.​

You follow Global COS initiatives and lead the implementation of the local US media & VIP plan in order to grow the brand community across all media channels, including VIP/Celeb relations.​

What you will do:

• Responsible for the coordination and implementation of PR and Celebrity strategies for the region​
• Manage several projects from beginning to end with budget management responsibility​
• Work together with the Regional PR & Marketing team to set goals and contribute to an efficient workflow​
• Co-ordinate PR agencies and in-house showrooms in the management of media enquiries​
• Evaluate and oversee the assessment of all PR Results and any agency performance with seasonal reports​, project recaps and competitor analysis
• Manage the showroom; including but not limited to presentations, appointments, VIP seeding
• Collaborate cross-functionally to leverage media opportunities, execute brand events and support larger brand partnerships
• Work closely with the Global Content & PR team on brand messaging, influencer partnerships, timelines and collection seeding​
• Secure the information flow between external agencies, ensuring that all necessary press material is available when needed as well as secure strategic updates​
• Set the workflow for Regional PR sample co-ordination between Global PR & Marketing, Buying Team, agencies and showrooms​
• Support and develop the annual Communications (PR & Marketing) strategy in line with business goals and secure the implementation
• Support in the execution of 360 brand campaigns and key selling moments in the commercial plan to drive brand awareness & engagement, new customer acquisition and traffic​
• As a media and VIP expert, provide knowledge​ on market shifts and optimise media and VIP relations for the NA region to build the brand and gain media coverage​ that can extend globally
• Plan, organise, and manage local brand events and press days ​including event logistics and PR strategies​

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious , we dare to be different , we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

In addition to our values for this role we are also looking for:

• Experience working with VIP/celebrity clients and agencies
• Experience planning PR strategies and events for retail companies
• Excellent relationship building skills, maintaining high level of professionalism and collaboration
• Highly organised and deadline orientated
• Ability to work on multiple projects with efficiency and dedication.
• Excellent written and communication skills
• Previous experience in managing budgets

Additional Information

COS, alongside Arket, Monki, Weekday, Afound, & Other Stories and H&M, is one of several unique brands that make up the H&M group. The H&M Group employs over 170,000 people in 74 markets across the globe, and we are the 2nd largest fashion company in the world. Since launching COS in 2007, we have opened more than 200 stores worldwide.

At COS we love welcoming new people and work hard to provide an environment where everyone feels appreciated and valued. We celebrate individual differences and recognise the contribution that all our colleagues make, regardless of their background.

When you first join COS, you will have a full introduction, excellent training, and a team that will support you during your first days, weeks and months. In addition to this you will also receive lots of fantastic benefits including.

• 25% Staff Discount
• Annual clothing allowance up to $1240 per annum
• Medical, Pharmacy Vision and Dental Coverage
• Employee Assistance Program
• Vacation, Wellness, Holiday, and Parental Pay
• 401K
• Commuter Benefits, Health, and Dependent Care FSA.
• Plus, additional Voluntary Benefits.

Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

We are looking forward to hearing from you!

Salary Range: $59,000-$66,000