Join the Team Behind Utah’s #1 Fresh Salsa Brand as a CPG Marketing and Merchandising Rockstar!
About Us
We are a high-growth food company with a passion for bringing exceptional products to market. Our team is dedicated to delighting customers, building strong retail partnerships, and driving innovation in the consumer packaged goods (CPG) industry. We’re seeking a dynamic and proven CPG Marketing & Merchandising Manager to amplify our in-store presence and fuel sales growth at leading grocery retailers such as Kroger, Albertsons, and others.
Key Responsibilities
In-Store Marketing & Merchandising Strategy
Develop and execute in-store marketing and merchandising strategies to optimize product placement, visibility, and sales.
Lead promotional campaigns, ensuring alignment with grocers’ promotional calendars and strategic priorities.
Leverage shopper insights and category trends to create impactful marketing initiatives tailored to each retailer.
Hire, train and manage network of instore samplers
Build and maintain strong relationships with category managers and merchandising teams at Kroger, Albertsons, and other key retail accounts.
Negotiate in-store promotional opportunities, including endcaps, displays, and shelf placement improvements.
Partner with retailers on co-marketing initiatives, aligning on mutual goals for sales growth and shopper engagement
Oversee merchandising teams or third-party brokers to ensure consistent execution of in-store standards.
Conduct store visits and audits to assess compliance, identify improvement opportunities, and ensure maximum shelf presence.
Provide training and guidance to field teams to maintain excellence in merchandising execution.
Monitor sales data, market trends, and merchandising performance to assess ROI and adjust strategies accordingly.
Analyze the impact of promotions and display activity, reporting insights to internal stakeholders and retailer partners.
Collaborate with the sales team to set and achieve ambitious in-store sales goals.
Work closely with marketing, sales, and supply chain teams to ensure timely delivery of products and promotional materials.
Act as a liaison between internal teams and retailers, facilitating smooth communication and execution.
Qualifications
Experience: 5+ years in CPG marketing, merchandising, or retail sales, with a strong focus on grocery accounts like Kroger and Albertsons.
Education: Bachelor’s degree in Marketing, Business, or a related field.
Skills:
Proven ability to drive in-store sales through marketing and merchandising initiatives.
Strong negotiation and relationship-building skills with retail partners.
Excellent analytical skills with experience in data-driven decision-making.
Knowledge of retail operations, planograms, and category management best practices.
Strong project management skills, with the ability to juggle multiple priorities.
Tools: Familiarity with retail analytics platforms (e.g., Nielsen, IRI) and CRM tools.
What We Offer
Competitive salary and performance-based bonuses.
Comprehensive benefits package, including health, dental, and retirement plans.
Opportunity to grow with a high-growth CPG company disrupting the food industry.
A dynamic and supportive team environment where innovation and impact are celebrated.