Job Overview We are a New York-based food and beverage management company operating multiple restaurant brands across the United States. We are seeking a creative, business-minded, and results-driven Brand Specialist to join our team. This role will focus on building stronger brands, enhancing brand awareness and competitiveness, and ensuring consistency across all brand touchpoints.

Key Responsibilities

Brand Positioning Analysis

Conduct market trends and competitive analysis to define brand positioning and develop brand strategies.

Brand Identity Design

Oversee the design and optimization of brand visual identity to ensure consistency.

Brand Marketing & Campaign Execution

Plan and execute marketing campaigns to elevate brand visibility and market impact.

Brand Influence Enhancement

Strengthen brand influence in target markets through multi-channel strategies.

Customer Experience Optimization

Improve customer experience to boost brand loyalty and satisfaction.

Restaurant Performance Support

Align brand strategies with revenue goals to drive restaurant performance.

Qualifications

Education

Bachelor’s degree or higher in Marketing, Business, Communications, or a related field.

Experience

Minimum 2 years of experience in the food & beverage industry or similar roles, with a focus on branding/marketing.

Language

Fluent in Mandarin (written and verbal) – a mandatory requirement for cross-team collaboration with China/US teams.

Project Management

Strong organizational and project management skills to handle multiple tasks efficiently.

Creative & Strategic Thinking

Ability to merge innovative ideas with actionable strategies.

Collaboration

Team player with excellent communication skills to work in a multicultural environment.

Business Acumen

Ability to align brand strategies with overarching business objectives.