Job Description

POSITION SUMMARY

As a Paid Media Specialist at Cardone Ventures, you will get to do more than just manage online advertisements. You will be responsible for ensuring paid media projects are successfully planned and executed while contributing to the growth of the company via paid media strategies. If sitting in a cubicle and flying under the radar is what you’re looking for in a career, then this job is not for you. We’re looking for highly motivated people who want to make an immediate impact – people who are forward thinkers, quick to learn, aren’t afraid to ask questions, and can hit the ground running.

The ideal Paid Media Specialist candidate will have at least one year of experience in Pay Per Click Advertising (PPC), strong written and verbal communication skills, and in-depth knowledge of Google Ads, Google Analytics, Bing Ads, Facebook/Instagram, LinkedIn, Pinterest and more.

ABOUT CARDONE VENTURES

Our mission is to help business owners achieve their personal, professional, and goals through the growth of their businesses. We work in dozens of verticals and provide strategic business guidance through courses, live events, partnerships, and investments. Our core values are the backbone of our business and guide our hiring process: we are inspirational, accountable, transparent, disciplined, aligned, and results oriented. This company operates nationally and is growing by the day.

PERFORMANCE OBJECTIVES:

• Ability to distill data and metrics into actionable insights that support clear recommendations
• Demonstrated ability to seamlessly juggle many projects, always meeting deadlines, and exceeding client and team expectations. And yes, we’ll want to hear some examples.
• Develop, execute, and optimize cutting-edge digital campaigns from conception to launch
• Work cross-departmentally to align campaign strategies and goals across the organization
• Provide ongoing actionable insights into campaign performance to relevant stakeholders
• Define, measure, and evaluate relevant paid media KPIs
• Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
• Oversee and manage overall paid media budget
• Conduct in-depth keyword and website research, ad grouping and audience targeting
• Maintain knowledge of industry best practices and new technologies
• Define metrics and analyze program success, track and forecast utilization growth and engagement
• Utilize Hubspot CRM to create effective customer service and retention strategies for marketing programs
• Oversee the preparation, interpretation and presentation of relevant analytic findings to key stakeholders
• Perform beta tests on new initiatives to validate performance and establish standard operating procedures prior to company-wide roll out
• Understand current and emerging trends in digital marketing, mobile marketing, and automation and make recommendations on key investments and innovations necessary within paid media to maintain a competitive advantage

KEY COMPETENCIES:

• Strong paid media strategy or planning experience with business vision and ability to link marketing strategy and results to business and financial goals
• Exceptional oral and written communication skills
• Demonstrated analytical, problem solving and decision-making abilities
• Strong facilitation, conflict resolution and negotiation skills
• Strong leadership skills, values collaboration and an inclusive work environment
• Excellent interpersonal skills and able to quickly build effective working relationships with diverse customers, colleagues and vendors
• Understanding of digital, traditional, social media and strategic marketing opportunities
• Highly proficient with computers, Mac, Google G Suite, Hubspot and various marketing related technologies

EDUCATION & EXPERIENCE:

• Bachelor’s Degree in marketing or related area of study
• 6+ years experience in marketing, sales and management
• Minimum 2+ years of experience managing AdWords, Facebook/Instagram, YouTube and LinkedIn campaigns
• Current Google AdWords Certification

PHYSICAL REQUIREMENTS:

• Prolonged periods sitting at a desk and working on a computer

COMMITMENT TO DIVERSITY As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce Cardone Ventures recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.

IF THIS POSITION CAUGHT YOUR EYE, SEND US YOUR RESUME! For best consideration, include the job title and source where you found this position in the subject line of your email to careers @cardoneventures.com. Already a Cardone Ventures candidate? Please connect directly with your recruiter to discuss this opportunity.

Job Type: Full-time

Pay: $85,000.00 - $120,000.00 per year

Company Description

Our mission is to help business owners achieve their personal, professional, and goals through the growth of their businesses. We work in dozens of verticals and provide strategic business guidance through courses, live events, partnerships, and investments. Our core values are the backbone of our business and guide our hiring process: we are inspirational, accountable, transparent, disciplined, aligned, and results oriented. This company operates nationally and is growing by the day.