Job Description

As a paid social media marketing specialist, you’ll be responsible for social account set-ups, campaign and audience creation, bidding and budget management, optimizations, and regular testing for our education-based clients. You will work closely with the entire social media team to stay well versed on best practices across all platforms. You will help analyze the performance of our social campaigns and prepare recommendations for our clients as needed. You’ll contribute to the Carnegie Dartlet blog as well as to internal and external social media presentations.

RESPONSIBILITIES:

●       Create social media accounts and campaigns across all platforms

●       Review work and help train and mentor social associates

●       Pace and optimize social campaigns on a weekly basis

●       Monitor and evaluate campaign performance and generate regular client reports and recommendations

●       Keep pace with social media industry trends and stay informed on best practices

QUALIFICATIONS:

●       Bachelor's degree required, Marketing and/or Advertising major or concentration preferred

●       Basic knowledge of the digital marketing landscape

●       Proficiency with Microsoft Word, PowerPoint, and Excel

●       Three years of relevant work or internship experience in the digital marketing space

●       Excellent attention to detail and strong problem-solving skills

●       Demonstrated ability to work as part of a team while simultaneously managing independent workload/tasks

●       Quick learner and ability to adapt to new and changing technologies

●       Data analysis experience preferred, particularly in analyzing digital campaign metrics to measure success

●       Passion, energy, and enthusiasm for digital marketing and customer service/client success

●       Working knowledge of or experience with managing digital campaigns within Facebook Ads Manager and/or LinkedIn Campaign Manager a plus

●       Familiarity with Asana or other project management tools a plus

Company Description

For more than 30 years, Carnegie has been a leader in higher education marketing and recruitment solutions. With access to more college-bound students than any other company, we help colleges and universities meet their enrollment goals. Our cutting-edge digital marketing capabilities deliver customized solutions for our clients. Our team is energetic, enthusiastic, and passionate about our clients’ goals. We are looking for innovators who can contribute great ideas to our organization. Carnegie embraces and affirms diversity of every kind. We believe passionately in the power of human connection, knowing that we are strongest when we bring a breadth of perspectives and experiences to our work. We celebrate differences within our team and actively promote inclusion in our workplace. No phone calls or unscheduled visits to the office, please. Carnegie is an equal opportunity employer.