JOB SUMMARY:
Leads the creative marketing function through the development of marketing strategies for M/I’s products and services that are in line with corporate objectives on a divisional basis. Coordinate appropriate market research initiatives that will determine effective result-based media and direct marketing programs that target to desired demographic groups and increase unit absorption. Effectively interface and partner with VP of Sales and Marketing to achieve sales objectives through optimal, result-based marketing programs that consistently support the company’s objectives.
DUTIES AND RESPONSIBILITIES:
Required Skills
ADDITIONAL SKILLS AND ABILITIES:
Excellent communicator with strong organizational savvy and skills necessary to interface with executive level managers. Ability to think strategically. Collaborative spirit. Strong marketing background. Proficient computer skills. Strong analytical skills. Must be able to establish plans that respond to the needs of a rapidly changing environment. Basic understanding of digital marketing and the various channels. Sitecore, WCM/CMS, JDE knowledge helpful but not required.
REPORTS TO:
VP of Sales and Marketing
Required Experience
MINIMUM EDUCATION EXPERIENCE:
4 year degree in Marketing or related field coupled with 2-3 years experience or 3-5 years Marketing experience.
M/I Homes offers a comprehensive benefits package, including medical, dental, vision, 401(k) profit sharing plan, employee stock purchase plan, employee home purchase plan and more.
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
ADDITIONAL SKILLS AND ABILITIES:
Excellent communicator with strong organizational savvy and skills necessary to interface with executive level managers. Ability to think strategically. Collaborative spirit. Strong marketing background. Proficient computer skills. Strong analytical skills. Must be able to establish plans that respond to the needs of a rapidly changing environment. Basic understanding of digital marketing and the various channels. Sitecore, WCM/CMS, JDE knowledge helpful but not required.
REPORTS TO:
VP of Sales and Marketing