Role Summary

The Director of Sales & Brand Growth serves as guardian over this critical success factor on our executive team as a forward thinking-partner. Demonstrates ownership for the Creating Raving Fans Strategy, specifically by delivering 2nd Mile Service and activating Emotional Connections Marketing in order to grow sales and build the brand. Director ensures that the relationship between the operations and 2nd Mile Service teams is healthy and strong. Creates and executes the annual and 90-day marketing plans and systems to market the Chick-fil-A brand both internally and externally ensuring Local Store Marketing, and Social Media Marketing occurs on a daily basis. Embodies the values of Chick-fil-A and serves as an ambassador to the community. This Director must demonstrate creativity and marketing acumen with the strong ability to think strategically as well as tactically in planning and implementing marketing initiatives and promotions. Must have a growth mind set.

Primary Duties and Responsibilities

Maximizing the execution of the Raving Fans Strategy:

2nd Mile Service:

Select talent, provide vision and leadership to a “world class” 2MS team

Ensure 2MS team creates REMARKABLE experiences in restaurant and in community

Creates Emotional Connections:

Leads with food, cows, people and influence

Promotes backstage kitchen tours

Engages customers in restaurant events

Developing Marketing Leadership Team, Backstage Tour Guides, Training Coaches (using IDP's)

Continues a steady healthy pace of sales growth at the restaurant

Prepares Annual Marketing Budget

Leading and overseeing development and implementation of Annual Marketing Programs

Creating and executing the 90-day marketing plans

Engage in compelling Interactive Digital Marketing/Social Media Marketing

Strategically and intentionally grows the Chick-fil-A “brand” by:

Building and developing strong relationships in schools and community

Maintaining business and professional contacts

Seeking opportunities to serve Chick-fil-A catering at large events

Strategically executing win-win cross-promotions with community and business partners

Ensuring hot food distribution and sampling is being maximized on a daily basis

Establishing goodwill and building sales through daily BOG card and PAL's distribution

Involving Chick-fil-A in community wide events

Serves as ambassador to community with the local Chambers of Commerce

Ensures P.O.P. materials are displayed and all store merchandising is well-coordinated

Strives to have a positive influence on all who come in contact with Chick-fil-A

Conducts SWOT analysis and tracks coupon redemptions

Maintains internal enthusiasm that comes with being a part of a thriving, growing company

Commits to not only becoming bigger, but also getting better

Hosts an annual marketing planning retreat to clarify vision and establish goals

Partners with executive team to host Annual Awards Banquet and Team Member Seminar

Meets weekly with Executive Leadership Team as strategic partner

Participates in Annual Executive Leadership Retreat

Operates Community Relations office

Assesses the restaurant and exterior (including campus) prepares annual maintenance report

Benchmarks & Accomplishments

Restaurant Marketing Director Training

Recipe for Service Training

Backstage Tours, Brand Builder and Create Raving Fan Strategy

HPLT

Education

Professional marketing or communications experience

Microsoft Office, Microsoft Publisher or equivalent design program

Leadership Skills

Must possess leadership traits that Chick-fil-A seeks in future Operators.

Character – aligns with Chick-fil-A values

Chemistry – relationship builder, coaches others to perform

Competency – results oriented, systems thinker, quick study

Affinity for sales & marketing, self-starter, good negotiation skills, demonstrates creativity

Outgoing, friendly, works well with the public, networks well, involved in the community

Servant Leader, team oriented with a passion for people and world class service

Well organized leader with excellent verbal, written and electronic communications skills