Benefits:
401(k) matching
Flexible schedule
Health insurance
Paid time off
Position Responsibilities Summary:
Our Community Liaison will execute a detailed marketing and sales strategy to drive new and existing relationships to increase revenue. They will do this by managing and building our on-line marketing strategy and establishing and maintaining contacts that will develop into sales leads. They will have a strong presence in the community and actively promote the BrightStar brand. The individual must be high-energy and self-driven who shares values such as serving with passion and doing the right thing. This full-time position offers a rewarding career in an industry that serves others and improves the lives of those in our community.
Key Leadership, Management, and Accountabilities(LMA):
The Community Liaison will represent BrightStar in a professional manner at all times, and effectively represent and model the BrightStar Vision, Mission, Values and Behaviors.
Values-based Competencies:
The Community Liaison must consistently demonstrate and foster the following core values behaviors during all interactions with shareholders, clients, employees, vendors, and other business partners. Core values are the key behaviors that determine our decision-making at BrightStar.
| BrightStar® Values: | Required behaviors: “G” – Must demonstrate and have a “get-it” mentality; clearly understands his/her key accountabilities; confident as a subject matter expert in his/her job.
“W” – Demonstrates a “want-it” attitude; accepts challenges; asks, “what can I do to help?” demonstrates a high-level of drive and energy for his/her job and success of others.
“C” – Demonstrates the capacity to perform desired job expectations: ability to grow and “stretch” in position as the needs of the business changes and evolves. “L” – Effectively leads through example his/her area of responsibility.
“M” – Manages processes, procedures, and standards to achieve desired results.
“A” – Holds himself/herself and others accountable for getting the job done and maximizing value to company, clients, one another.
Core Competencies:
The Community Liaison must demonstrate and execute the following position-specific competencies to ensure effective, profitable, and client-centered branch operations
As the Community Liaison, you will be responsible for driving brand awareness, and creating and nurturing relationships through email, social media, direct marketing and networking with professional referral sources and other health care providers in the Lackawanna and Luzerne counties.
Discover the needs of prospective referral sources and clients and effectively communicate the benefits of our services. Educates referral sources about BSC services as they relate to industry changes, specific clinical programs and capabilities, outcomes, and appropriate referrals.
Develop relationships with local technical and post-secondary schools to facilitate a recruiting pipeline
Manage your book of business in Zoho CRM and proprietary ERP software to ensure you can take a strategic approach and allow the office team to follow up and place caregivers and nurses where needed.
Make 150+ outbound sales calls and get prospective referral sources to schedule appointments, whether virtual or in-person. Plan to exceed expectations through a· metrics-driven performance standard.
Cold-call essential businesses to pitch Covid-19 screening and testing opportunities.
Overcome objectives during outbound sales calls.
Implement strategic marketing plans and forecasts, with the goal of serving a greater portion of our community in need of our services.
Develop and manage digital and social media marketing efforts through Zoho CRM and SOCi.
Deploy successful marketing campaigns and own their implementation from idea to execution.
Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
Prepare weekly and/or periodic reports showing critical success factors such as: referral volume, new prospect meetings, new patient referrals, activated clients, total calls made each week, starts generated from referral sources, etc.
Oversee and evaluate market research and adjust marketing strategy to meet changing market· and competitive conditions.
Monitor competitor marketing activities and adjusts in-house strategies accordingly.
Establish and maintain relationships with industry influencers and key strategic partners.
Establish and maintain a consistent corporate image ("the brand") throughout all promotional materials, and events.
Meet with key clients and maintaining relationships by further developing preferred partner relationships with proven referral sources.
Meet with Target 10 (high potential prospects) and build relationships to drive referrals for private duty care and medical staffing.
Distribute marketing and sales collateral materials and publications.
Training of office team on inquiry calls/inside sales and overcoming objections.
Maintains strict confidence in accordance with HIPAA.
Qualifications:
Bachelor's Degree preferred
Experience in sales, or in a metrics-driven environment required
Experience with creating and sharing content for social media, and email marketing required.
Results-oriented mindset with a drive to achieve success
Excellent time management skills demonstrating the ability to manage multiple tasks and set priorities
Ability to choose appropriate, effective ways to communicate to different audiences in diverse situations
Ability to work in a professional environment including skilled nursing facilities, assisted and independent living communities, clinics, hospitals, physician's offices, and treatment facilities among others
Active listening skills
Exceptional inter-personal skills along with proven experience interacting and developing relationships with community stakeholders, colleagues, and senior management.
Incredible work ethic
Strong motivation for career growth and advancement
Ability to work in fast-paced environment and maintain a sense of urgency
MUST have your own, reliable transportation, be willing to travel as necessary
Job Limitations:
The Community Liaison will represent BrightStar in a professional manner at all times, and effectively represent and model the BrightStar Vision, Mission, Values and Behaviors.
Environment, Personal Protective Equipment or Physical Demands/(Working Conditions):
BrightStar office and/or home, with contact with clients, referral sources and caregivers under a wide variety of circumstances. May be required to respond in an emergency situation. Must be able to stand walk, squat, bend, kneel, reach, twist, push and pull. Must be able to lift up to 50 pounds.
Personal Protective Equipment: None required
Travel Requirements: Travel Required.