Consumer Marketing Specialist

FOODMatch

Consumer Marketing Specialist

New York, NY
Full Time
Paid
  • Responsibilities

    Job Description

    The Consumer Marketing Specialist will become vital to Divina's small but mighty consumer team, reporting to the Senior Consumer Marketing Manager. We are looking for someone fearless and ready to roll up their sleeves and get to work with our flagship brand, Divina (@eatdivina on IG). The ideal candidate is someone who will grow with us, has a true passion for consumer-packaged goods, has in-depth knowledge of the grocery/retail space, and has worked within the CPG/Food sector for at least four years. If you love food, a mellow-paced work environment, and are curious how products get on the shelf at a grocery/retail store, then this is the place for you.

    At Divina, we believe that great food should give back. For over 25 years, Divina has been crafting crave-worthy foods with ingredients you can trust. Beginning with our partnerships in the fields with family-owned, sustainable farms, we help preserve timeless culinary heritages, while our collection of olives, preserved vegetables, and spreads simplifies the joy of cooking and entertaining. If this sounds like a team you want to join, we welcome you with open arms.

    Essential Functions

    Retail Marketing

    • Assist in the development and execution of consumer-facing marketing campaigns to drive growth with our retail partners. (Brick and mortar, online, etc.)
    • Merchandising
    • Signage/Point-of-sale
    • Coupon programs
    • Retail media

    eCommerce

    • Manage our in-house fulfillment program for Divina Market
    • Order fulfillment and shipping (supervise a team of part-time fulfillment staff)
    • Ensure successful order fulfillment for any consumer promotions, sponsorships, partnerships, giveaways, etc.
    • Manage, maintain, and answer all incoming customer support inquiries
    • Inventory management: ordering, intake, and inventory audits
    • Coordinate sample shipments for all affiliates and influencers
    • Serve as main customer service chat representative for Divina Market digital properties

    Digital Marketing

    • Manage and create the content communications calendar in collaboration with the creative services team for Divina Market's digital platforms. This will include scheduling and posting of all digital consumer marketing communications on social media platforms, email marketing, website etc.
    • Manage the distribution of all digital brand assets for consumer activities
    • Community manager for all consumer platforms
    • Assist with partnerships, sponsorships, and promotions, etc.

    Other Duties

    • Assist at trade shows as needed
    • Assist on special corporate projects as needed
    • Assist with in-store activations and other marketing activations as needed
    • Maintain monthly performance metrics dashboard updated for all marketing platforms
    • Point of contact for pop-up shops
    • Perform other job-related duties as assigned
  • Qualifications

    Qualifications

    What does high performance look like in this role?

    • Agile and experimental, you bring new ideas and quickly achieve goals.
    • Self-driven, organized, and proactive, you maintain high ethical standards.
    • Passionate about web analytics and attribution models, you stay updated on the latest trends.
    • You consistently complete assignments on time.
    • You give your all to every task and project.
    • You take full ownership of your projects, ensuring their completion.
    • At least 3 years in the Marketing field.

    Additional Information

    COVID-19 Safety Protocols

    • All FOODMatch employees are required to be fully vaccinated. Employees must show proof of full vaccination at the time of hire.

    FOODMatch offers a comprehensive benefits package and competitive compensation based on experience. We are an equal opportunity employer and value diversity. All employment decisions are made on the basis of qualifications, merit, and business need.

    All your information will be kept confidential according to EEO guidelines.

    Job Type: Full-time

    Pay: $70,000.00 - $85,000.00 per year