JOB TITLE: Coordinator, Digital & Content Creation

SUMMARY: Supports the objectives of the association specifically through content creation and digital communications as part of the Public Affairs team.

ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE THE FOLLOWING (OTHER DUTIES MAY BE ASSIGNED):

I. Social Media and Digital Properties:

1. Create content to cover and promote events and awards on the association’s official digital profiles.
2. Identify opportunities to be part of the online conversation on industry issues.
3. Evaluate new and existing social platforms for company’s presence.
4. Develop social media content to promote report launches, industry milestones, association policy objectives, etc. particularly on Instagram, YouTube and YouTube Reels.
5. Work with the Director, Digital Strategy to grow the association’s followers on key channels.

II. Content Creation:

1. Work closely with the Creative team to secure relevant visual collateral for digital properties and achieve brand consistency across all platforms.
2. Pitch and produce posts/content that broadens general understanding of complex, technical information from reports.
3. Have working knowledge of how to shoot/direct/edit content in office or on location; and be willing to initiate learning of technical skills with the support of the Digital Strategy, Director.
4. Have hands-on experience with video production process using mobile devices or providing oversight to video and media production vendors.
5. Working knowledge of Adobe Creative Suite (Premiere, Photoshop, etc.), and other creative software preferred but not required.
6. Have a basic understanding of social and digital analytics, and propose actionable steps to increase engagement and content performance.

III. Public Affairs:

1. Assist with updating websites, including post releases and updated information, as needed.
2. Support the Manager, Digital Communications and Director, Digital Strategy on departmental duties such as inbox management, weekly reports and calendars. Provide support for internal communications as necessary.
3. Monitor and track the online presence of competitors, peers and other stakeholders, and provide a regular cadence of reporting to internal stakeholders.
4. Evaluate monthly analytics reports and flag trends or other highlights for the SVP, Communications.

SUPERVISORY RESPONSIBILITIES (IF APPLICABLE):None

COMPETENCY:  To perform the job successfully, an individual should demonstrate the following competencies:

Project Management - Coordinates and successfully manages projects.

Customer Service - Responds quickly and efficiently to requests for service and assistance; Meets commitments.

Interpersonal Skills - Maintains confidentiality.

Written Communication - Writes clearly and informatively; proficient in AP-style, edits work for spelling and grammar; able to read and interpret written information.

Teamwork - Contributes to building a positive team spirit.

Judgment - Exhibits sound and accurate judgment.

Planning/Organizing - Prioritize and plans work activities; uses time efficiently.

Professionalism - Approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position.

Quality - Demonstrates accuracy and thoroughness.

Attendance/Punctuality - Is consistently at work and on time; arrives at meetings and appointments on time.

Dependability - Follows instructions, responds to management direction.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

KNOWLEDGE:

Familiarity with current digital and social media platforms and trends; interest in technology and policy helpful.

COMPUTER SKILLS:

Demonstrated proficiency with word processing and knowledge of Excel. Knowledge of Wordpress and SharePoint preferred.

EDUCATION AND/OR EXPERIENCE:

4-year college degree required.

LANGUAGE SKILLS:

Detail-oriented with knowledge of grammar and punctuation. Proficiency in proofreading skills and strong communications skills are required.

LOCATION:

Currently operating on a hybrid work schedule with in-person requirements on Tuesdays, Wednesdays, and Thursdays in its Washington, DC office.   Core hours are 9:00-5:30.