Bridge is a leading learning and talent development platform that helps organizations build engaged, high-performing teams through intuitive learning management, career development, and performance tracking. We empower companies to connect learning to real-world outcomes by making training actionable, measurable, and impactful for employees at every level.

About the Role

As the Lead Customer Empowerment & Adoption Strategist, you will play a critical role in shaping how Bridge customers experience learning—not just as a platform but as an integral part of their day-to-day work. You will develop and present real-world, role-based learning paths and adoption strategies that drive behavioral change, performance improvement, and long-term engagement.

This role requires a deep understanding and first-hand experience of end-user workflows and the ability to present learning programs that align with actual job tasks and business challenges. You will work closely with L&D leaders, HR teams, and frontline managers to ensure that training translates into on-the-job application and measurable success.

Key Responsibilities

Customer Learning & Real-World Adoption

• Design and implement a learning strategy that aligns with how employees actually work in Bridge—integrating training seamlessly into their daily responsibilities. This includes designing learning for a number of formats such as webinars, workshops, live-trainings, etc.
• Develop real-world learning use cases and content tailored to different industries, job roles, and workflows.
• Use Bridge's LMS features (such as learning paths, assessments, and manager-driven development tools) to drive real-life skill application.
• Serve as a client webinar lead speaker & host, delivering presentations, answering live questions, and contributing to follow-up emails and calls from webinar sessions.
• Participate as a conference speaker and booth worker, bringing your knowledge and experience with Bridge to a broader audience, including prospects.
• Travel onsite & provide live training for customers, as needed (i.e. paid custom training hours, client professional development days, etc.).
• Join customer calls to assist with product adoption, sharing real-world application of Bridge from a former practitioner perspective.
• Assess technical issues and pain points clients are experiencing, offering best practice solutions.

User Experience & Adoption Optimization

• Map the employee learning journey to ensure training supports business goals and real-world skills development.
• Analyze customer usage trends, feedback, and behavioral data to identify adoption barriers and create solutions.
• Collaborate with Customer Success, Product, and HR leaders to align learning programs with employee performance and career growth.
• Develop strategies that encourage peer-to-peer learning, manager reinforcement, and continuous skill development.

Content Development with Real-Use Applications

• Create engaging training materials (interactive courses, video tutorials, real-world case studies, and guided practice sessions) that reflect actual workplace scenarios.
• Build role-based learning paths to ensure that employees develop job-specific competencies in a structured, measurable way.
• Work with subject matter experts (SMEs) to create industry-specific best practice guides and on-the-job reference materials.
• Stay ahead of learning technology trends to incorporate AI-driven learning, adaptive training, and digital coaching.

What You Bring

• 7+ years of experience in customer learning, instructional design, or workforce training strategy.

• 3+ years of experience as a Bridge client Practitioner, preferred.

• Expertise with Bridge LMS, including learning paths, skills tracking, and performance enablement, preferred.

• Expertise in real-world learning application—ensuring training translates into actual job performance improvements.

• Experience designing role-based training programs that align with business workflows and employee needs.

• Strong ability to translate customer needs into learning experiences that drive real behavior change.

• Experience in learning analytics—using data to measure learning effectiveness and optimize adoption strategies.

• Exceptional storytelling, facilitation, and communication skills to engage learners at all levels.

• Proven ability to build strong relationships, collaborate across teams, and manage global projects with internal and external stakeholders

• Experience with CRMs, such as Salesforce and Gainsight

• Experience with Customer Support tools, such as Zendesk

• Experience with Project Management tools, such as Jira

• Experience with the Google Productivity Suite