Job Description

The Customer Marketing Manager will play a key role in developing and executing customer marketing strategies to drive customer advocacy and expansion. This role will work cross-functionally with the Revenue, Customer Success, and Product teams to develop customer marketing campaigns, experiences, and collateral to deliver an exceptional customer experience and drive growth.

Key Responsibilities

• Develop and execute Authenticx's customer marketing strategy to drive customer retention and expansion.
• Build rapport with customers to increase customer advocacy, tell their stories, and drive revenue opportunities.
• Manage and execute customer events and groups, including our annual summit and Customer Advisory Board, to drive engagement, community, and expansion
• Develop and execute customer marketing programs through a variety of channels, including email, events, webinars, direct mail, and account-based marketing
• Identify and leverage Authenticx’s biggest advocates to develop customer referrals, testimonials, and case studies
• Create impactful customer emails, including automated workflows, to drive adoption, retention, and renewal
• Collaborate cross-functionally to develop collateral, campaigns, experiences, and for Authenticx’s customer base
• Track and analyze program performance, effectiveness, and ROI. Use data to inform strategy and next steps.

Qualifications

Our ideal Customer Marketing Manager will possess the following qualifications:

• 5+ years of channel marketing experience, ideally in a B2B SaaS environment
• Ability to come into the Indianapolis office as needed (approximately 1x per week)
• Willingness and ability to travel to events throughout the US for customer events, including some overnight travel
• Strong project management skills, with the ability to handle multiple initiatives simultaneously and prioritize in a fast-paced environment.
• Excellent written and verbal communication skills, with a proven ability to create impactful marketing content and sales enablement materials.
• Results-oriented marketer proficient in using HubSpot or related CRM to analyze marketing data, metrics, and KPIs to evaluate success and inform decision-making.
• Passion for connecting with and understanding customers
• Demonstrated experience working cross-functionally with Customer Success, Account Management, Product, and other Marketing teams to drive customer retention and expansion.

Additional Information

• We are seeking candidates in the Greater Indianapolis area who can work in a hybrid setting (in-office and remote).
• Employment visa sponsorship is not provided.