Benefits:

401(k)

401(k) matching

Health insurance

Paid time off

Parental leave

Job Title: DTC & Social Media Specialist Schedule: Monday to Friday, 7:00 AM – 4:00 PM

Job Description:

We are seeking a highly motivated and creative DTC & Social Media Specialist to lead the charge in growing our direct-to-consumer sales channels and digital brand presence. This role is a hybrid of digital marketing, content creation, and e-commerce operations, responsible for driving traffic, engagement, and revenue through our online store and social platforms.

Key Responsibilities:

Direct-to-Consumer (DTC) E-Commerce:

Manage and optimize the company’s DTC website (Shopify, WooCommerce, etc.)

Execute and manage email marketing campaigns (Klaviyo, Mailchimp, etc.)

Track and report on key e-commerce metrics (conversion rate, AOV, CAC, LTV)

Collaborate with fulfillment and operations teams to ensure smooth order processing and customer satisfaction

Assist with customer service inquiries related to online orders

Social Media Management:

Create and manage content calendars for Instagram, Facebook, TikTok, and other platforms

Develop engaging content (photo, video, copy) to increase reach and engagement

Monitor trends, hashtags, and cultural moments to keep content fresh and relevant

Engage with the community: respond to comments, messages, and UGC (user-generated content)

Work with influencers or brand ambassadors for collaborations or product seeding

Brand & Content:

Manage in-house content team

Maintain brand voice, look, and feel across all digital platforms

Develop lifestyle and product-focused content that supports campaigns and launches

Plan and execute seasonal or promotional campaigns for product pushes or new releases

Analytics & Reporting:

Use tools like Google Analytics, Meta Insights, Shopify, etc., to track campaign performance

Monitor KPIs and adjust strategy based on performance data

Report insights and performance to internal stakeholders weekly/monthly

Requirements:

3+ years experience in social media management, digital marketing, or DTC/e-commerce

Proficient in tools like Canva, Adobe Suite, Shopify, Meta Business Suite, etc.

Comfortable filming, editing, and posting short-form video content

Analytical mindset and familiarity with performance metrics

Self-starter who thrives in a fast-paced, entrepreneurial environment

Bonus Points If You Have:

Experience working with food, CPG, or lifestyle brands

Knowledge of paid social media advertising (Meta, TikTok, Google)

Photography/videography skills (even DIY style)

Influencer marketing or affiliate management experience

Additional:

Work with senior management team to develop Direct-to-Consumer / eCommerce operational strategy & execute on all CRM initiatives

Monitor and track promotional calendars, set up and test promotions

Conduct ongoing competitive and benchmark analyses.

Identify, analyze, and report on program performance and customer trends/patterns and leverage data to optimize CRM programs.

Provide status updates on eCommerce projects to management team.

Analyze and report on daily ecommerce business KPIs including performance of CRM, promotional and operational programs.

Develop insights based on customer data and KPIs, and recommend adjustments to future strategies.