Job Description
As a Demand Generation Specialist within our Business Development team, you will be instrumental in advancing our sales pipeline by identifying high-quality leads and executing strategic outbound campaigns.
Your duties will involve generating leads that align with our target customers, designing engaging outbound campaigns, managing outbound communication channels, and providing detailed reports on our outreach efforts with demonstrated results.
You will also be called upon to assist the operations and product teams with inbound activities, overseeing blog content, and crafting sales/website copy as required.
We are looking for a detail-oriented person with a sharp mind that is proactive, learns quickly and who is excited about contributing to growth within a well-established company in a fast-paced industry.
** Responsibilities:**
Design and implement comprehensive demand generation campaigns across multiple channels including digital, social media, email, and events.
Identify target audiences and create tailored messaging to effectively reach and engage them.
Generate high-quality leads through various marketing initiatives.
Implement lead nurturing programs to move prospects through the sales funnel and convert them into long-term customers.
Plan, execute and optimize outbound campaigns to meet lead generation and conversion goals.
Monitor campaign performance, analyze data, and make data-driven adjustments to improve results.
Collaborate with the production and operations team to develop engaging and relevant content that supports demand generation efforts.
Ensure all content is optimized for SEO and aligns with the overall marketing strategy and tone of the business
Work closely with the sales team to align efforts with sales objectives and ensure a seamless lead handoff process.
Coordinate with key team members to understand service offerings and benefits, and incorporate them into campaigns.
Utilize automation tools and CRM systems to track, measure, and report on campaign performance.
Provide regular updates and insights to the marketing and sales executive teams.
Managing content calendars
Creating content for product updates, websites, and sales materials
Qualifications
Additional Information
The salary range for this full-time staff position is: $50,000 - $70,000 USD per year in addition to an annual incentive bonus plan which is a good-faith assessment associated with this position only and pursuant to the New York City Salary Transparency/California Pay Transparency Laws.
Technicolor Games offers competitive compensation and benefits, including medical, dental, vision, 401k/RRSP matches, PTO, as well as unique learning and growth opportunities. Join our global team to collaborate with world-class talent on exciting projects for some of the largest game studios in the world!
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If you require assistance applying, please reach out to careers@technicolor.com and we'll be happy to assist.
TECHNICOLOR IS AN EQUAL OPPORTUNITY EMPLOYER
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