Dentsu Brand Ambassador - Metro NY and Surrounding Areas
Come work with us! Ideal candidates live in Metro New York, however we're looking for great people in all areas of Metro New York, the 5 Boroughs and Long Island! Candidates should be available to work events during Thursdays - Saturdays between 4 pm - 12 am. Events are typically 2-4 hours in length. The starting hourly rate is $35+/hr. Pay rate can increase up to $40+/hr based on skills. There are additional opportunities available for anyone able and willing to be our eyes and ears in the market. Candidates must be 21 years and older.
Metro NY:
POSITION OVERVIEW:
MKTG Brand Ambassadors are brand enthusiasts who educate consumers on high-profile brands during on-, off-, and experiential special events. They must be able to deliver safe and unique experiences and help consumers make informed brand decisions. They are expected to interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or increasing brand awareness. The BE embodies the brand they represent and humanizes the brand as a result. They build consumer trust by providing product knowledge and education.
Brand Ambassadors have a wide range of job responsibilities related to engaging consumers to recognize, prefer and purchase our client brands. For this reason, MKTG hires personable, friendly, and professional Brand Educators. In addition to participating in promotional events when selected, BEs are expected to complete regular online trainings regarding our client brands. BEs must have the ability to immerse themselves in order to obtain an extensive level of knowledge including Category, Product Distillation/Production and Brand with the ability to pass exams testing said knowledge. BEs must be able to successfully showcase their knowledge and ability to engage by showcasing a “Final” two to three-minute presentation in order to represent brands at events.
This position is an Occasional Employment Position. Being hired as a Brand Educator does not guarantee that the employee will be assigned to any particular quantity of assignments. Brand Educator must sign-off on all required forms and must adhere to all MKTG Policies & Procedures and the NA Diageo Marketing Code. **
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OUTLETS: On-Premise & Off-Premise Promotions
PAY: $35+ Per Hour / Mileage & Expenses (if applicable)
WORK SCHEDULE
RESPONSIBILITIES
PRIMARY REPONSIBILITIES
Actively engage and educate consumers at the point of experience, purchase, and consumption
Humanize the brands and build trust of consumers through education
Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)
Regularly complete digital training for market brand and programs as directed
Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
Distribute Diageo premiums to consumers
Follow Responsible Server Guidelines and report Guideline violations
Pre-merchandise accounts with Diageo point-of-sale (POS)
Pay for bar spend or product via company issued debit card
Pick up or accept delivery of promotional materials from Event Team
Ensure proper care and return of company property (i.e. uniforms, event materials, etc.)
Complete post-event recap (ERF) in MKTG reporting website
Take digital event photos and contribute to market's social media account
Understand how Client brand differs from competitors and report on competitive activity in market
Maintain appropriate appearance for consumer engagement
Follow company policy and procedures
QUALIFICATIONS